Mindshare | Partner Analytics

Data, Analytics & Insight Mumbai, India


Position at Mindshare

Overview of job 
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for 1 in every 3 ads you see globally. We are currently looking for a Director-Analytics & Business Planning for Mindshare Fulcrum. In this role, you will be responsible for answering brand marketing problem with data based solutions. Analytical thinking, number crunching, articulation of statistical solutions to business answers and managing multiple stakeholders are the key responsibilities.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Principal Partner, Strategy, Mindshare Fulcrum

3 best things about the job:

  1. Spot the “not-so-obvious” - Requires you to be a numbers gig with the ability to play with data
  2. Perfect marriage of English and Maths – you should be able to translate statistical results to business solutions and communicate well
  3. Work with the largest Advertiser and Leader in the FMCG segment

In this role, your goals will be:
In three months:

  • Integrate and learn the different streams of analysis the team undertakes
  • Identify at least 2 areas that the individual would lead and be accountable for

In six months:

  • Work on at least 2 projects with minimum guidance
  • Present at least 1 new concept / product idea

In 12 months:

  • Land the identified product / concept
  • Be fully integrated in the team and lead significant aspects of the practice

What your day job looks like at Mindshare:

  • Adept in analysing patterns in data and evaluating business / brand requirements
  • Committed to deliver error free and timely delivery of outputs to the associated clients.
  • Sound understanding of media mix modelling, statistical techniques (Regression analysis, Logistic regression analysis).
  • Hands on experience on SAS, R, SQL or any other statistical analysis software
  • Experience in media planning and strategy
  • In depth understanding of report writing
  • Adept at handling multiple clients and different stakeholders
  • Excellent communication skills with troubleshooting, problem defining & solving capabilities and skills in solving different issues.

What you’ll bring:

  • Minimum 10 years experience in data analytics & business planning
  • Demonstrated ability to build outcome based models and analysis
  • Basic familiarity with media landscape and terminologies
  • Ability to interact and relate with broad spectrum of people from different backgrounds.
  • Attention to detail and accuracy (oversees the production and delivery of quality outputs at all times)
  • Good team player, Self-Motivated, Resourceful
  • Ability & Willingness to take up responsibility in areas other than specified objectives/goals
  • Demonstrated ability to build strong client relationships
  • Strong presentation and interpersonal communications skills
  • Cultural awareness
  • Open to New Challenges and Solutions

Minimum qualifications:

  • MBA preferred with engineering, statistics background

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.