GroupM Nexus | Programmatic Director

Programmatic, Biddable, Paid Media & SEO Hong Kong, Hong Kong


Description

Position at GroupM Services

GroupM Nexus RESPONSIBILITIES

The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.

 

The GroupM Nexus Buying Team delivers best in class media buying and implementation.

The following are the responsibilities of every Buying (PBU) team and the varying degree of complexity is subject to individual job level

 

  • Ensure teams’ understanding of clients’ brand portfolio, GroupM Agencies deliverables and campaign KPIs
  • Be a recognized expert of media behaviors and how the target audience interacts with programmatic touchpoints and any cross-channel delivery
  • Lead in collaboration with GroupM Agencies initiatives aimed to improve and enhance clients’ campaigns
  • Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
  • Participate to conversation with clients when specific expertise is required
  • Work collaboratively with all stakeholders to ensure shared accountability to deliver value to clients’ campaign
  • Lead quality control and assurance for continuous improvement of practices, processes and procedures
  • Ensure team understanding and 100% compliance with finance process (including end of campaign reconciliation) and GroupM policies and procedures
  • Lead and share knowledge on new trends, channels and technologies across programmatic activation

INDIVIDUAL RESPONSIBILITIES
  • Be expert in programmatic services and tactical planning process
  • Be accountable for end to end processes on all assigned programmatic client initiatives to ensure planning and execution excellence
  • Work closely with Campaign Delivery Team for regular review of GroupM Agencies client’s requirements and development of case practices
  • Optimize team resources according to client workload
  • Review team’s performance and promptly address possible skills gap with training, coaching and other appropriate actions
  • Identify and implement tools and process improvement through automation which have increased the efficiencies of the team
  • Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
  • Coach and mentor your team and encourage a free exchange of constructive feedback
  • Ensure your brand campaigns and markets are well supported and that they have all they need to be successful and operate smoothly – keep them informed of new vendors, guidelines and collateral resources
  • Maintain publisher and vendor relationships and keep abreast with everything programmatic by being constantly updated on new product developments of DSP partners and other ad technology partners
  • Responsibility for hiring, staff supervision, training and career development as well as serving as a positive role model with a hard work ethic and vigorously reviewing all work to ensure high quality standard
  • Review team’s post-campaign inputs and include actionable insights and analysis on final reports
  • Any other project or tasks as assigned from time to time

MANDATORY QUALIFICATIONS AND TECHNICAL SKILLS
  • 6+ years of experience in Programmatic and Digital Marketing in Media agencies
  • Experience in leading a team of 5 – 15 Traders / Campaign managers of all level
  • Platform Certification across major DSP platforms (DV360, Trade Desk, Xandr)
  • Exceptional numerical and analytical skills and meticulous attention to details are required
  • Able to manage competing priorities in a fast-changing environment
  • Leadership skills demonstrated by the ability to anticipate and remove barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo.
  • Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks.

DESIRED KNOWLEDGE, SKILLS AND ABILITIES
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Effective and efficient working style/management and mentorship of the team resources
  • Strong relationship building skills which includes maintaining positive client relationships and ability to identify and develop business opportunities
  • Strong analytical, problem solving, time management skills
  • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
  • Persuasive and effective communicator 

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm


About Hong Kong
Hong Kong SAR’s small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong SAR’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong SAR’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong SAR, where opportunities for you to innovate and grow are unparalleled.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.