Mindshare Fulcrum | Project Leader

Technology Mumbai, India


Position at Mindshare

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.
The primary responsibility of the job is to work with users at a high level to study business requirements and develop broadly defined computing solutions to business problems around the integrated media processes. You should be proficient in creating integrated media solutions and
manage multiple brands. You will also be responsible for handling day to day operations and ensure smooth functioning of the team and processes.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role:

This role reports to the Partner Data & Tech

3 best things about the job:

1. The experience of working in a truly dynamic and rapidly changing media industry
2. Ability to see the development of new products along with enhancements of current
3. A fun and challenging environment that individual aspiration can be fulfilled

Measures of success –
In three months:

 An understanding of media processes and systems at Mindshare Fulcrum
 A good grasp on our technology landscape at both conceptual and operational level
 Detail understanding of Automation as a function and the role it plays in the organization

In six months:

 Started to identify new opportunities for projects and enhancements to new and existing
 Been able to lead and manage projects autonomously
 Built relationships with key business partners – sponsors on your projects / third party
vendors / key regional contacts

In 12 months:

 Contributed to bringing efficiency by 20% to the current process.
 Create confidence within agencies to start converting existing client to invest into Analytics

Responsibilities of the role:

 Obtain a thorough understanding of media, media systems and processes at Fulcrum across
all media types.
 Identify opportunities for new projects and enhancements to new and existing products.
 Accountable for defining requirements for improving any aspect of processes and systems
and quantification of potential business benefits.
 Accountable for applying agreed methods to carry out investigations, analysis and
documentation of business functions & processes.
 Accountable for creating viable specifications and acceptance criteria.
 Responsible for interpreting unstructured business needs and views into structured
requirements and specifications.
 Provide input into business process roadmaps and business cases
 Construct and operate an analytical framework to make data-driven business decisions
 Support, execute and create automation tools which can deliver analyses such as advertising
performance analysis, website analytics, media mix analysis and brand research
 Consolidate information into cohesive and insightful analytical reports for use in decision making. Design and generate high quality and impactful BI reports that drive value and
process efficiency
 Deploy visualization tools and techniques such as Tableau, PowerBI & Infographics to build
comprehensive dashboards
 Work with key stakeholders and senior leaders to develop short and long-term analytic
strategies, provide key analysis, and identify opportunities and threats through data analysis
and research
 Lead a team which will work with you on delivering the key automations and enhancements
to existing products
 Ability to deliver high level reporting for the executive committee and other leaders in the
 Ability to put together case studies and presentations showcasing the work done and the
progress on systems, the results of optimizations and the next steps of automation.

What you will need:

 Degree in computer science/Masters in Computer Application or another related technical
 Strong analytical and problem solving skills
 Ability to question & challenge users at all levels with confidence, to arrive at a clear and
unambiguous view of requirements
 Strong business process mapping, improvement skills and data analysis
 Benefits assessment and management – ability to investigate, identify issues and raise
development ideas
 Excellent communication & stakeholder relationship management skills
 Strong sense of accountability with an ability to work to deadlines and manage multiple
 Expert ability for developing insight and understanding of client needs
 Experience in documentation and training material preparation
 Knowledge on agile methodology
 Knowledge on Project Management
 Should be able to give business insights to clients. This will be preferred and will be given
added advantage
 Technological skills sets (C#, OOP's Concepts, Web API, MVC, LINQ, NET Core 2.0, 2.1, 3.0,
DI, WCF, Cron Job / Services, Database Development - MS SQL/Oracle
DB/PostgreSQL/Redis/Cassandra, Architectural Patterns, Design Principles, OWASP
Adherence, Testing Frameworks like NUnit, Nginx, AWS - Cloud Computing, Async
Programming, Azure)
 Data manipulation, predictive modeling and statistical tools (SQL, R, Python, Excel, etc.)
 Machine Learning/AI knowledge will be added advantage.
 Excellent written and oral communications skills in English

About Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

 Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries, we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at 
www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.