Senior Executive, Digital Media Planning
Description
Overview of job
EssenceMediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP.
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Planner, Digital Media Planning to join us. In this role, you will be responsible for for develop, present and execute media campaigns in digital media. Deliver high quality marketing campaigns, ensure each campaign follows industry best-practice to foster account growth, challenge client beliefs and implement the latest innovations.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
Reporting of the role
This role reports to: Business Director.
3 best things about the job:
- Learning beyond Media. The best part of EssenceMediaCom is that it is not only a Media Agency but works as a partner for its clients providing solutions across Media and outside Media.
- An empowering environment which lets you set your own pace. You can be a young leader if you feel like or can be an underling to one of the greatest media minds in the industry.
- EssenceMediaCom has largely made up of Multinational clients. Which will give you immense exposure of understanding, working and being part of a larger network.
Measures of success –
In 3 months:
In 3 months:
- Create a relationship with the set of brands/clients assigned to you. Become the go to person for all their client servicing problems.
- Understand the category of clients/brands you would be working on.
- Learn specific client media deals, planning procedures, Tools and resources needed to get the job done.
In 6 months:
- Show leadership qualities by identifying revenue growth opportunities beyond basic media planning – e.g Content, Insights, Activation etc.
- Be the strategy lead for the set of brands/clients assigned.
- Have a full view of Digital and executions that happen on the assigned accounts.
In 12 months:
- Be the key connection between all internal and external functions.
- Create a learning environment within the current team and also extended team.
- Make sure that all deliveries, offline and online are being executed with lowest level no errors.
- Help the team drive revenue growth within the set of clients assigned.
- Expected to pitch for new accounts or work on live/active pitches to support the senior management.
- To have a positive impact on client referral ratings.
Responsibilities of the role:
- Managing all aspects of campaigns and day-to-day needs of the accounts, handling from briefing through reporting.
- Drive innovative digital media strategies.
- Responsible for planning, buying and reporting to assigned accounts.
- Develop and build strong working relationships with internal teams.
- Responsible for mentoring, training, and team building.
- Manage vendor relationships.
- Assist the Associate Director/Director in creating media plans, strategically and efficiently.
- Initiate creative and business building ideas.
- Oversee plan negotiations and media team activities.
- Magnify the buying power of every dollar spent.
- Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings.
- Lead internal meetings with other departments and call on agency resources to strengthen ideas.
- Build a comprehensive media knowledge base and synthesizes information into ideas.
- Staff supervision, training and development as well as serving as a positive role model with a hard work ethic and vigorously reviewing all work to ensure high quality standard.
- Writing and presenting presentations.
What you will need:
- Minimum 3 years of media planning experience in media or interactive advertising agency.
- Proven record of accomplishment on the execution and development of media and digital strategies for clients.
- Strong leadership and Strategic Thinker.
- Detailed oriented.
- Excellent written and verbal communication and presentation skills.
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
- Strong negotiating skills and excellent attention to detail.
- Strong relationship building skills which include maintaining positive client relationships.
- Demonstrated critical thinking and problem solving abilities.
- Strong analytical abilities and quantitative skills, including math proficiency.
- Ability to effectively utilize media research and reporting resources.
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.
More about EssenceMediaCom
Welcome innovators, initiative takers and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results.
We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.
We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we.
Welcome to EssenceMediaCom!
About Malaysia
GroupM Malaysia, a digitally advanced company, is the largest media group of the market with strong advertising spend in traditional, digital and programmatic media.
The office is the “World in One Place”, with more than 10 nationalities and half of our talent are below the age of 30. You can expect a young, fun and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.
Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.
Discover more about GroupM at www.groupm.com
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm