MediaCom | Associate Director

Programmatic, Biddable, Paid Media & SEO Singapore, Singapore


Description

Position at MediaCom

Overview of the Job

MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Associate Director to join us to support planning of all B2B campaigns across APJ region.


Leadership:

- Understand client’s business goals and marketing objectives and understand the role SEM plays to drive their business forward.
- Meeting and exceeding Paid Search benchmarks and achieving paid search goals
- Development of SEM marketing materials such as planning templates, education, case studies, POVs
- Driving the Paid Search innovation agenda
- Providing thought leadership and strategic guidance in Paid Search
- Key point of contact with Google – driving strategic relationship and driving value adds for the client.
- Representing Paid Search in relevant meetings, events and communications
- Assists in training, mentoring, and developing team members

Account Management

- Driving and developing the paid search strategy for each market, working to ensure implementation and optimisation to goals
- Providing presentations and quarterly Paid Search Reviews.
- Assumes accountability and ownership of regional search management and execution
- Keeps management apprised of key client opportunities, potential risks and other key nuances

Program Management

- Understands multi-channel optimization best practices and articulates knowledge and client deliverables effectively
- Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs
- Assists with Global coordination with different teams to understand client’s vision

Qualifications

- Required Education: Bachelor’s degree required.
- 9+ years of Search experience and client/ account management. B2B marketing experience preferred.
- Experience in applying paid search optimization to brand-building & direct response initiatives
- Deep experience with Google Ads, SA360 and Campaign Manager 
- Demonstrated critical thinking, problem solving abilities and time management skills
- Strong collaboration, project and stakeholder management skills in complex organisations. 
- Ability to work successfully with the team on multiple projects under tight deadlines
- Previous experience in regional / global coordination is preferred, but a good, hands-on understanding of how planning is done is essential
- Strong client and inter-agency relations skills
- Experience with MS Teams, MS PowerPoint, Word, and Excel

More about MediaCom

Welcome innovators, initiative takers and instigators. We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently. But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy. We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to Mediacom

For more information, visit www.mediacom.com

Find us on Twitter @mediacomglobal

Like us on Facebook at facebook.com/MediaComGlobalNews

Join us on LinkedIn at linkedin.com/company/mediacom

More about GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.