EssenceMediacom | Associate Media Activation Director

Programmatic, Biddable, Paid Media & SEO Gurgaon, India Requisition ID:29599


Position at EssenceMediaCom

About the role  

The Media Activation team is responsible for providing thoughtful and exciting recommendations for Search, Social, Display, and Video, owning supplier relationships and then executing those recommendations expertly. The Media Activation team leverages their mastery of each channel to make sure its recommendations are consistently excellent and innovative, and that in-channel performance and data integrity is maximized.  

The Senior Media Activation is responsible for the execution of biddable and reservation based media buying on YouTube and social platforms, building strong platform knowledge & supplier relationships to begin to autonomously deliver flawless testing and media plans, optimisation, and analysis.  

Some of the things we’d like you to do: 
  • Effectively manage your designated paid social campaigns; ensuring ongoing and  timely optimisation is delivered and constantly looking for opportunities to improve performance  
  • Ensure that wider client or team deliverables (such as performance commentary) is prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained
  • Take ownership of elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy 
  • Interact effectively within your client team, and with the client & suppliers within your specific area of expertise, building solid external working relationships and establishing rapport  
  • Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to Biddable processes, tech, systems, and/or platform development.
  • Conduct performance analysis, internal data maintenance, issue identification and solution development  
  • Gain a more detailed understanding of the client’s business over time and keep up to date with latest Industry news and be proactive in spotting trends, product releases, and other opportunities which could enhance our activity  
A bit about yourself  
  • Preferably at least 7-9 years agency-side working on Paid Social campaigns across:  YouTube, Facebook, Instagram, Twitter, LinkedIn and Snapchat  
  • Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third-party platforms (e.g. 4C) 
  • Strong written and verbal communication skills across all platforms 
  • Proven problem-solving skills and ability to think outside of the box for creative  solutions 
  • A passion for everything digital, with an active interest and understanding of online advertising industry trends 
  • Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills 
  • A Facebook Blueprint and Google Ads YouTube certification (Preferable)  

 What you can expect from EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

 About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.