Essence | Senior Analytics Director

Data, Analytics & Insight Sydney, Sydney


Position at Essence

About Essence
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal, and the Financial Times. The agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America.

Visit for more information and follow us on Twitter at @essenceglobal.

About the role
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver at Essence. Leading and supporting multi project, be involved in external reviews if needed, developing Essence new analytical tools.

Some of the things we’d like you to do:
● Support the leadership of the Analytics team
● Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans
● Assist clients with objective setting for marketing plans
● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
● Oversee junior members of the team in the delivery of their responsibilities, ensuring quality
and that deadlines are met
● Oversee the creation of clear and robust campaign reporting with valuable and actionable
● Recruit, manage, and mentor resource ensuring workflow is efficient throughout the team, as well as a high quality output is delivered

A bit about yourself:
● At least 10 years of relevant experience
● Degree from a top-tier College
● Proficiency with systems such as SQL, Python, and R
● Expose to marketing campaign measurement (both Direct Response and Brand Awareness
● Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
● Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
● Strong organizational and project management skills
● Ability to delegate effectively
● Established and professional communication, presentation, and motivational skills

What you can expect from Essence
Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine,
results-focused, daring and insightful. As an Essence employee, we  promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.