GroupM l Principal Leader

Media Planning Mumbai, India


Position at GroupM Services

The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.  

The Cluster Lead along with the Campaign Delivery team (CDT) creates an effective link between the client-facing Agencies and the GMS Activation Specialists. The Campaign Delivery team ensures that comprehensive briefs are received from GroupM Agencies and ensures that GMS Specialists meet clients’ expectations by achieving campaign KPI’s timely and through operational excellence. They also support reporting outputs, offer insights and recommendations across strategic planning and GroupM Agency pitches. 

Reporting of the role

This role reporting into the Regional Lead, Non-biddable, GMS India

3 best things about the job:

  1. You have an influencing role in shaping and managing dynamic young Media specialists servicing some of the biggest brands in the region 
  1. Opportunity to lead a high performance and proven team with an excellent supporting network with development opportunities within GroupM India
  2. Scope to demonstrate thought leadership qualities and add value in the system by adopting best-practised templates, contribute to automation, team building and set benchmark for efficiency and effectiveness

Measures of success –

In 3 months:

  • Understanding of GMS functioning
  • Become the effective bridge between Campaign Delivery Team and Agency team
  • Ensure quality and process optimization around key deliverables with the Campaign Delivery team, such as tactical strategy, brief response and scheduling strategy etc
  • Establish confidence in the team through your contribution and value adds
  • Effective Prioritization and Work distribution across Pods within the cluster and or including floor support wherever required
  • Periodic structured reviews with the Campaign delivery team and Agency team
  • Handle conflict resolution with various stakeholders
  • Provide technical perspective wherever specific expertise is required be it strategic weights and inputs or implementation planning process or otherwise

In 6 months:

  • Liaise with Agency planning teams for pitch. Assign pitch plans to teams/pods.
  • Demonstrate thought leadership within the team as well as key stakeholders
  • Ensure delivery of KPI by the Campaign Delivery Team as aligned with Agency Planner and Client
  • Motivate and build confidence in the team to handle the Agency requirement
  • Ensure effective Agency Relationship Management is maintained with key stakeholders
  • Lead the Campaign Delivery team in meeting the strategy, planning, execution, and reporting requirements
  • Be the lead contact and trusted advisor for any Non-Biddable expertise/ support in the system
  • Ensure retention of the team members and minimize fall-out or losing out members
  • Create and implement talent enhancement and leadership program plans in Skill upgrade, Building team, Career planning for the aligned team and ensure its implementation
  • Master the art of Optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume across aligned business
  • Ensure timely reporting of media deliverables through Activation Specialists and Reporting team

In 12 months:

  • Ensure Plan QC & process optimization around key deliverables & initiate smooth Project Management practices right through the year with the Campaign Delivery Team
  • Establish solid relationships with the agencies and the GMS team internally
  • Build Leadership with key star performers across teams/ groups
  • Train and build Campaign delivery champions within your team in collaboration with the campaign delivery team lead
  • Ensure 100% Key Account Reviews are done as per aligned SOP, frequency and within the stipulated time-line
  • Achieve 100% GMS compliance and adherence to aligned GMS process across the business
  • Ensure contribution for new GMS tool creation/ enhancement to achieve higher efficiency compared to previous annual efficiency benchmarks
  • Lead a team to raise the quality of deliverables to the client

 Responsibilities of the role:

  • Following are the responsibilities of the GMS Cluster Lead and the varying degree of complexity is subject to individual job level:
  • Work collaboratively with all Agency partners and stakeholders to ensure shared accountability to deliver value to clients
  • Proactively identify opportunities to improve and enhance campaign delivery benchmarks or efficiency and advise and build Campaign Delivery Team on the same
  • Provide best in class knowledge of Non-Biddable media to GroupM Agency’s stakeholders, Campaign Delivery Team and Activation Specialist team
  • Lead the Campaign Delivery team in meeting the strategy input, planning, execution, and reporting requirements
  • Coach and mentor managers
  • Review output from the Campaign Delivery Team before delivering to the Agency team to ensure a best in class response
  • Establish solid relationships with the agencies and the Campaign Delivery team internally
  • Platform Strategy is effectively embedded in the plan structure based on the aligned process while Campaign Delivery Team is delivering the plans
  • Ensure understanding and 100% compliance with both GroupM and finance processes, policies and procedures
  • Promote knowledge share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team

What you will need:

  • 15+ years of relevant work experience with a minimum of 10+ years of people management experience
  • Thorough knowledge of media planning at strategic as well as implementation levels
  • Extensive knowledge in traditional and Non-Biddable digital media
  • Strong analytical, problem-solving and time management skills
  • Ability to manage key stakeholders, their competing priorities and effectively solve potential conflicts
  • Leadership skills demonstrated as the ability to anticipate and remove a barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo.
  • Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks.
  • Ability to build and maintain a productive collaboration across teams
  • Persuasive and effective communicator with excellent stakeholder relationship management skills
  • Creative and inspirational team leader
  • Strong business process mapping, analytical and problem-solving skills with an eye for detailing
  • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies

About GroupM

GroupM leads and shapes media markets by delivering performance-enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them with the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients let us be more adventurous with our business and talent. We give our talent space, support and tools to innovate and grow.

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About India

Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second-largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fuelled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.