Wavemaker | Senior Analyst

Data, Analytics & Insight Mumbai, India


Position at Wavemaker

Overview of job
Wavemaker is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Analyst to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Practice head (Analytics & Data Science)

3 best things about the job:
1.You get to work at the largest media agency
2. Diverse clients and domains
3. Experience and exposure to diversified latest technology and data products

In this role, your goals will be:
In three months:

  • Hands-on experience with the current live project- end to end delivery on latest data & tech platforms (visualization/ analytical solution)
  • Self Mooc relevant training to come at par with the job requirement

In six months:

  • Responsible for single project delivery
  • Client engagement and cross-team collaboration

In 12 months:

  • Project scalability- multi clients/ markets/ domains
  • Client pitches- ad hoc projects and complete project ownership

What your day job looks like at Wavemaker:

  • Nurture, support, challenge, and improve upon Wavemaker’s technology culture.
  • Identify, analyze, model and report on clients’ business KPIs and performance.
  • Work cross-functionally with our internal stakeholders, clients and partners to identify trends and insights ranging from analytical consulting to project management.
  • Solve ambiguous problems using data and providing practical and actionable insights to multiple stakeholders in the organization as well as to the clients
  • Understand business challenges and transform them into advanced analytics machine learning data mining problems; use your analytics toolbox to effectively solve them.
  • Design and maintain best-in-class analytical solutions, data workflows and standards
  • Conceptualize and build dashboards that are simple, visually appealing, yet showcase a powerful story.
  • Comfortable working with both structured and unstructured data to discover actionable insights and provide recommendations.
  • Perform hands-on analysis of large volumes of data and across multiple data sets primarily using SQL, Big data technologies, Python, R.
  • Establish data quality standards and policies to ensure our data is of high quality and accuracy.
  • Consult and support ad-hoc requests for data and analysis.
  • Help recruit and mentor a growing team of leading data professionals.

What you’ll bring:

  • 5-7 years of professional industry experience in AI-ML-based analytical modeling, data analysis, business intelligence, or similar analytics roles, experience at start-ups a plus.
  • Experience with modern data analysis tools like SQL, Python, R, and GitHub Experience with the Business Intelligence platforms and concepts, like or similar to- PowerBI or Data Studio or Tableau.
  • Experience in manipulating large data sets from multiple sources (SQL, Big data tech), uncovering insights, and providing impactful recommendations to clients.
  • Experience driving projects from ideation to production including gathering requirements, wrangling data sources, and presenting results to stakeholders.
  • Experience working within a cloud-based infrastructure, ideally AWS or GCP.
  • Strong written and oral communication skills.
  • Knowledge of the advertising and marketing landscape is a plus.

Minimum qualifications:

  • Engineer/ Major in Science (Statistics/ Bio-Stats/ Economics/ Mathematics/ Physics)
  • Analytical solutioning: MMM/ CART/ Decision trees/ Regression/ Segmentation, other ML based algorithms
  • Programming experience with R/ Python/ sql, etc… Proficiency level: Advanced
  • Visualization tools- Powerpoint, PowerBI, Excel-VBA, Tableau
  • Experience in big data platforms: Hadoop/ Spark

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by: 

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible 

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.comTwitter and LinkedIn 

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.