Mindshare | Senior Digital Media Planner

Media Planning Tokyo , Japan


Description

Position at Mindshare


Brief Description

As a Senior Digital Media Planner, you will be responsible for creating creative digital media strategy and accompanying plans that address clients’ business needs and exceed delivery expectations. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts), and build relationship with the client team.

 

Description

Mindshare I Senior Digital Media Planner

Digital Tokyo, Japan

Description

Position at Mindshare

As a Senior Digital Media Planner, you will be responsible for creating the digital media strategy and accompanying plans that address clients’ business needs. You will also oversee overall campaign execution and performance, together with your digital media operations partner. As a senior member of the team, you are expected to co-manage a set of accounts with account business leads and manage your own (digital media only accounts). 

Reporting of the role

This role reports to the Media Planning Director. 

3 best things about the job:

  • Diversity of Clients – you get to work with a wide portfolio of clients (from, FMCG to technology, financial, and so on).
  • Young and Dynamic Team– as the demand for digital continues to evolve, so does the team members of the team. What used to be a full digital media planning and buying team now also has non-media and mobile specialists. You get to learn from the experience of each individual.
  • Support– Mindshare is backed by strong teams: (1) Within Mindshare (from the business unit teams and the specialist teams – Strategy, Client Leadership, etc.); and, (2) GroupM (from User Experience, Production, Creative Services, CRM, and Analytics).

Measures of Success 

  • In three months– you would have established a good working relationship with key stakeholders (internal and external teams); you would have learned the day-to-day requirements of your assigned clients and have proposed process improvements, as needed. You would have proposed, defended and followed-through on the media strategy and plans that answer client briefs.
  • In six months– you would have helped enhance processes for digital media planning, primarily for your assigned accounts. You would have mastered the proprietary and syndicated planning tools (including but not limited to, programmatic media). Also establish the strong relationship with the key media publishers and platform.
  • In twelve months - you would have done collaborative work with various internal teams (Client leadership, Strategy, etc) and have come up with solid integrated digital media campaign case study/studies. And start developing and implementing the innovative solution.

Responsibilities of the role:

  • Create digital media strategy and campaign plans (propose, iterate as needed and secure approval from clients)
  • Manage and engage with client counterparts and internal account teams for key account assignments
  • Negotiate with media publishers
  • Identify and propose innovative digital media solutions to clients
  • Do campaign implementation (collaboration with ad operations team), optimization and reporting
  • Participate in new business pitches, etc.
  • Provide assistance to Media Planning Director for business development of key agency accounts

Qualifications:

  • Experience in a digital media function
  • Experience in advertising, public relations/communications, marketing or any similar field
  • Strong English verbal and written communication skills as advantage
  • MS Office Skills (Excel and PowerPoint)
  • Strong analytical and numerical skills
  • Client servicing skills
  • Has a good grasp of the Japanese digital media landscape; capable of using media tools
  • Strong project management skills – ability to manage multiple projects and accounts
  • Can work with minimal supervision
  • Energetic team player, and ability to work under pressure
  • Experience in performance and programmatic media planning would be an advantage
  • Fluency in Japanese as a priority and English as strong advantage


About Mindshare


We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

 

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare

About Japan

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.