Description

Overview of the Job

We are currently looking for a Data Solutions Manager, to join the GroupM Services Data & Technology team. GroupM Services - Data & Technology is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.

As a Data Solutions Manager, you will be driving the implementation of GroupM Services Data & Technology projects with our agency partners. You will help design, scope and deliver right-fit audience strategies, leveraging the Technology & Analytics teams to support the implementation of your recommendations.

The Data Solutions Manager will be the key POC within the Data & Technology team for our agency partners, supporting them and their clients on best practices for utilising data-driven solutions across collection, activation & measurement of media campaigns. You will also have extensive partner management experience and a strong understanding of the changing landscape on identity resolution, data privacy, governance & ethics. In addition, as a member of the regional team based in Singapore, you will be guiding the market GMS Data & Technology teams, through the delivery of training & enablement plans, coordinating regional technology project rollouts, and being an escalation point for market support.

Job Description

Reporting of the role

This role reports to the Data & Technology Lead – GroupM Services

3 best things about the job:

1. Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP.

2. Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems.

3. The opportunity to learn and collaborate with a wide range of stakeholders across all GroupM agencies and business units in APAC.

Responsibilities of the role:

• Support agencies on client brief responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.

• Conduct client data & technology audits for development of audience strategies.

• Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format for agency partners to utilise.

• Project manage all signed-off SOW’s, from initiation to closure and ensure effective delivery.

• Work closely with agency planning teams to identify opportunities for clients within GMS data & tech service scope.

• As the SME on data marketplaces, be the POC for GMS buying teams with enquiries on data strategy for media activation (source, validate, build).

• Develop agency data ‘champions’ in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.

• Work with the GroupM Services Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to GMS buying and agency teams.

• Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.

• Any other ad-hoc projects or tasks relevant to the position.

• Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes.

Measures of Success –

In 3 months:

• Thorough understanding of the GroupM Services Data & Tech processes and commenced utilizing in their day to day tasks & projects
• Developed strong working relationships with all team members and relevant stakeholders (eg agencies, partners, GMS buying teams).

In 6 months:

• Has gained any outstanding accreditation/certifications of relevant technologies utilised within the GroupM Services Data & Tech team.
• Deployed a data solutions consultancy & project framework that is adopted and utilised with your market stakeholders.

In 12 months:

• Delivered a successful client data project, from conception to deployment which delivers on client proposed KPI’s
• Be viewed as a thought leader in Data Solutions, who’s regularly contributing to audience strategy planning with agency teams.

What you will need:

• Bachelor’s degree in a relevant quantitative field (Engineering, Computer Science, Analytics)

• 5+ years in a data & technology consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP’s) for media activation.

• Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics

• Expert knowledge on the data landscape and relevant topics within the industry.

• Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions

• High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals

• Experienced trainer, having worked with marketing teams to deliver learning & development programs.

• Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.

• Strong data & tech partner management capabilities, with established relationships in place with key partners (eg Data onboarders, aggregators, panel providers, etc)

• Highly organised, detail orientated, QA-focused with demonstrated project management capabilities

• Flexibility to work in a cross-functional team but also have the initiative to problem solve independently

The following will be highly regarded:

Certifications (in addition to demonstrated experience) with Marketing Technology platforms (eg SFMC, AEC) o Advanced knowledge of clean room solutions o Hands-on experience in either a technology or analytics role, within an agency or management consulting firm.

Commercial experience within Data & Tech consulting (eg package service offerings to generate revenue, develop ratecards, SOW’s etc)

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow. Discover more about GroupM at www.groupm.com Follow @GroupMAPAC on Twitter Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm About GroupM Singapore GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs.

Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with