GroupM | Manager, Analytics

Data, Analytics & Insight Bangkok, Thailand


Position at GroupM Services

Overview of the Job 

We are currently looking for an Reporting & Analytics Manager, to join the GroupM Services Data & Technology team. 

GroupM Services - Data & Technology is an Analytics, Technology, and consulting group supporting the buying & campaign delivery teams. We combine adtech and martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people. 

The Reporting & Analytics Manager will be responsible for providing data-driven analytics solutions across GroupM Services campaigns, driving performance in delivering campaign objectives. 

This person will be focused on developing and delivering advanced reporting and Insights solutions such as audience segmentation & analysis, Data driven attribution, cross-channel measurement. The manager will also play a supportive role to the director on Advanced analytics projects, whilst providing training & development for executive level team members.  

They should have excellent oral and written communication skills, strong project management skills, Stakeholder management experience, an eye for process iteration with a focus on delivering high levels of service for client success. 

In addition, as a member of the regional team based in Singapore, you will be guiding the market GMS Data & Technology teams, through the delivery of training & enablement plans, coordinating regional technology project rollouts, and being an escalation point for market support. 

Reporting of the role 

This role reports to the Reporting & Analytics Director Manager – GroupM Services 

3 best things about the job: 

  1. Be a member of a high performing team focused on technology, data, partners and platforms, a key strategic growth area for GroupM and WPP. 
  2. Work in an environment that promotes freedom, flexibility, empowerment and diverse working styles to solve real business problems. 
  3. The opportunity to learn and collaborate with a wide range of stakeholders across all GroupM agencies and business units in APAC. 

Responsibilities of the role: 

  • Provide advanced analytics reports utilising respective tools (ad servers, web analytics platforms, Clean Rooms), to be used for optimisation. 
  • Deliver audience- based strategies (e.g. rules based segmentation), for media activation. 
  • Create custom data driven attribution models for client digital campaigns 
  • Develop client advanced omni-channel measurement solutions such as cross-device, offline to online, cross channel etc. 
  • Design & Setup A/B tests for implementation with the respective buying teams. 
  • Utilise log data to build algorithms for media targeting & delivery (e.g. Custom bidding) 
  • Contribute actional insights to post campaign analysis reports for clients. 
  • Manage project timelines and deliverable schedules, communicate with stakeholders & raise issues with the Analytics Director as required. 
  • Provide training & support executives in both their responsibilities and developing new capabilities to become a future manager. 
  • Support the Analytics Director with Partner/Vendor management, including internal global teams. 
  • Any other ad-hoc projects or tasks relevant to the position. 
  • Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimisation and reporting processes. 

Measures of Success –  
In 3 months: 

  • Thorough understanding of the GroupM Services Data & Tech processes and commenced utilizing in their day- to- day tasks & projects 
  • Developed strong working relationships with all team members and relevant stakeholders (e.g. agencies, partners, GMS buying teams). 

In 6 months: 

  • Has gained any outstanding accreditation/certifications of relevant technologies utilised within the GroupM Services Data & Tech team. 
  • Commenced supporting the GMS buying & Campaign Delivery teams, and has identified opportunities to add value with our Reporting & Analytics services. 

In 12 months: 

  • Delivered advanced analytics projects (eg C4M - Cloud for Marketing) across a number of key client campaigns. 
  • Built comprehensive models that have resulted in improved ROAS across GMS buying activity. 

What you will need: 

  • Bachelor’s or Graduate Degree in in a relevant quantitative field (Statistics, Engineering, Computer Science, Economics or Analytics preferred), or related quantitative field 
  • 5+ years related work experience in the field of data management, marketing analytics, and/or technology 
  • 1-2 years of experience in a people management or supervisory role. 
  • Thorough understanding of online marketing (specifically search, social & programmatic) & digital media metrics 
  • Proven ability to extract insights from data and present findings. 
  • Advanced dashboard/visualisation capabilities (Tableau, Datorama, PowerBI) 
  • Strong SQL experience & has worked with at least one of the major DBMS (SQLServer, MySQL or Postgres 
  • Exposure to Front-end web development (HTML, CSS) 
  • Exposure to Web API development (PHP, Java, C#, Python, cURL)
  • Demonstrated capabilities working with media data within ad servers (CM360, Sizmek) DSP's (DV360, TTD) and clean rooms (ADH preferred) 
  • Accreditations/Experience utilising web (eg GA360, AA) & App analytics (eg Firebase, Appsflyer, Kochava) platforms. 
  • Highly organised, detail orientated, QA-focused with demonstrated project management capabilities 
  • Flexibility to work in a cross-functional team but also have the initiative to problem solve independently 
  • The following will be highly regarded: 
  • Advanced analytical skills across multiple statistical tools & methods. 
  • Working knowledge cloud computing services for Analytics, preferably GCP (ege.g. BigQuery, AutoML Tables) 
  • Intermediate to advanced Python including Python packages for Data Analysis 
  • Comfortable with direct client & partner engagement 

About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology.

Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

Discover more about GroupM at
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About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.