Mindshare | Neo Strategic Planning Supervisor

Media Planning Beijing, China


Description

Position at Mindshare

Overview of the job

As a Supervisor, you will assist with planning, buying and executing media campaigns for a global brand in China. Working within an integrated team, your role will require:

  • Assisting with planning media campaigns
  • Helping identify and create innovative media solutions
  • Working alongside creative agencies and vendors to deliver campaigns
  • Assisting with negotiating media space with vendors
  • Managing finance and booking action
  • Tracking and reporting
  • Understand China B2C market

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Planning Supervisor / Manager on the account

3 best things about the job:

  1. Integrated media planning across all traditional and digital media channels
  2. You will have many opportunities to work on different types of media projects and gain invaluable experiences at on-ground level
  3. A professional and highly efficient working team

Measures of success –

In three months:

  • Familiarized with client’s advertising guidelines as well as media planning / working process
  • Assist developing detailed spot plans and help negotiate media buys
  • Handle finance and internal booking procedure independently
  • Provide support on research & competitive data runs, spend report etc.

In six months:

  • Assist line manager in media co-op project execution
  • Develop competitive analysis report
  • Efficiently manage the whole planning execution process

In 12 months:

  • Be the person whom the client goes to for day-to-day activities
  • Independently handle both local & regional client regular reporting requests and address queries that may arise

Responsibilities of the role:

  • Offer continuous support to the Planning team wherever necessary in the form of: Spend data, Competitive information/data
  • CMMS runs, Process of paperwork for payments (media vendors and clients), Reporting, Media costing
  • Developing basic implementation plans
  • China media and market information
  • Develop implementation media plans and subsequent actions after plan approval including establishing coding, developing creative specs and material follow up
  • Maintains media plans including changes, budgeting, execution, reporting, optimization and invoice reconciliation, all delivered with accuracy and timeliness
  • Ensure campaigns are tracked and measured based on agreed KPIs and media efficiencies.
  • Start to build a good understanding of each client’s business and be aware of overall advertising objectives
  • Develop in-depth knowledge of available Planning tools; investigate and utilizes information from syndicated research sources
  • Provide assistance in the evaluation of media opportunities
  • Prioritize tasks to effectively deliver on tasks like planning, execution and reporting (campaign launch, campaign end, monthly & weekly and finance action) with high quality and consistency
  • Support the Manager and Director by delivering quality output in a timely manner
  • Continuously work with the team to arrive at the best process/systems for delivering on the client’s business

 What you will need:

  1. Bachelor’s Degree
  2. Minimum 1 year of experience in digital media planning
  3. Be inquisitive and interested in emerging trends and technology
  4. Passionate and articulate individual who is self-motivated, well-organized and assertive with exceptional analytical skills
  5. Have a strategic brain and the ability to work with numbers
  6. Good communication skills and good command of both spoken & written English
  7. Ability to work autonomously in a fast paced environment, prioritizing tasks where required and working under time pressures
  8. Have had exposure to and experience in the research, planning and implementation, tracking and reporting process.
  9. Highly proficient in Microsoft Office (Excel/PPT/Word)

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

 

About China 

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupMs portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.  

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.