Mindshare | Strategic Planning Manager

Media Planning Beijing, China


Position at Mindshare

Overview of job

Mindshare is currently seeking an experienced Planning Mananger. The Planning Manager is responsible for delivering channel strategies that are grounded in consumer insights that deliver on client objectives. You will contribute to driving mutually beneficial client relationships and the maintenance and growth of client performance scores.

In this role, you will have full responsibility for day to day activities on the client(s) assigned. You will be the overall in charge of handling the daily operational work in alignment with the collaborative resource including traditional and digital investment team. The role will manage full media service including integrated media strategy proposal on both traditional and digital media activities, media intelligence updates and post evaluation reports. You will be expected to build and maintain a good relationship with internal and external collaborative teams to facilitate daily operation. 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Planning Associate Director

3 best things about the job:

Have direct coaching from strategic planning team senior members
Demonstrate the true self and talent in a liberated spirit team
Develop strong client management skill

In this role, your goals will be:

In three months:

  • Manage and deliver integrated media plans
  • Independently respond 50%+ queries from client
  • Demonstrate cooperative spirit with team members

In six months:

  • Independently respond 70% queries from client
  • Motivate and manage well for the subordinated team member

In 12 months:

  • Upscale the strategic planning skill and gain satisfactory feedback from client
  • Independently handle the whole planning process and run the day-to-day activities smoothly
  • Responsibilities of the role: Make every effort to enhance planning quality and make our excellent delivery highly visible to key clients.
  • Provide high-quality strategy and tactics in client proposal and reporting
  • Strong problem solving capability and implementation capacity.
  • Manage day to day operational work on the given client(s) with the team
  • Ensure client projects are kept on track while adhering to campaign objectives.
  • Manage the daily communication with multiple parties; able to tackle sudden requests/issues with proper attitude and professional skills.
  • Understand and be familiar with GroupM tools to upscale the quality of planning proposal
  • Support new client pitch o new business proposal to existing clients when necessary
  • Have a profound understanding and upholding company's mission and values.
What you will need: 
  • Above 4-5 years proven experience of Media planning, (4A agency is preferred) Work experience with established high end brands preferred Good at English reading & writing.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About China

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.