Essence | Chief Commercial Officer APAC

Executive Leadership Singapore, Singapore


Position at Essence

Chief Commercial Officer, EssenceMediacom APAC

Job Description

Core purpose:

  1. Drive the transition of the finance and commercial operations as part of the creation of EssenceMediacom
  2. Drive the integration of the finance reporting function into GroupM APAC
  3. Drive commercial success; top line growth and profit improvements across the region together with APAC CEO and market leaders

Reporting lines/main contacts

  • Reports directly to EssenceMediacom Global CFO & EssenceMediacom APAC CEO
  • a strategic partner to APAC GroupM CFO and EssenceMediacom Global Commercial Lead
  • Where there are dedicated EssenceMediacom Commercial Directors in the larger markets they have dotted line reporting to this role
  • The CFO establishes and maintains peer-to-peer working relationship with local market MDs and CEOs as well as all GroupM local market CFOs. The CFO works collaboratively with all of them while exercising influence and providing Commercial and Financial guidance and direction aiming at delivering EssenceMediacom APAC financial targets year on year.

 Key Responsibilities

Transition & Integration

  • Support management to create EssenceMediacom in APAC and drive the transition of the separate APAC finance and commercial teams into one EssenceMediacom team across the region/ markets
    • Work in partnership with the APAC management team as well as market MDs to create, implement and roll out plans for operational processes, internal infrastructures, reporting systems and company policies all designed to foster growth, profitability and efficiencies within the company.
    • Partner with management and talent team to establish policies that promote company culture and vision
    • Create effective measurement tools to gauge the efficiency and effectiveness of internal and external processes
  • Integrating the financial reporting elements of Essence into the GroupM financial reporting teams
  • Partner with agency and GroupM IT teams to establish and maintain a long-term IT support and investment for a combined EssenceMediacom


  • Partner with the CEO to strategically and commercially develop the region that is aligned with Group Requirements; ensure the annual financial plan is fit-for-purpose; set and monitor targets
  • Work along with GroupM and Agency Global / regional teams to make the commercial offers less onerous on Agency and assisting in better extractions. Inform/contribute to revenue pricing models for RFP/pitch submissions
  • Works with APAC CEO and market MDs on budgeting, forecasting and resource allocation strategies; monitor resourcing and manage overhead and salary ratios within GroupM guidelines or Client negotiated contract terms as may be applicable.
  • Ensure Global EssenceMediacom leadership is made aware of the APAC market landscapes viz Client negotiations and prepare commercial offers accordingly.
  • Deliver improvements in profitability in markets/ clients; identify Product and Business Line expansion opportunities
  • Key escalation point for market issues relating to Clients – e.g. Trade Debtors/Accounts Receivable issues, client audit follow ups, contract negotiations and compliance.
  • Oversee the development and deployment of the best practices on specialist services from GroupM Nexus to ensure the completeness and accuracy of the associated terms and conditions
  • Serve as a key point of contact for senior-level clients in procurement and finance issues. Lead Operational Process improvements and Risk Management - in liaison with GroupM Investment covering areas in trading, media buying contracts,
  • Drive and roll out education, efficiency and Best Practice across the region; Implement best practice/policies/procedures in conjunction with GM/WPP; Share Global processes and templates to be utilised by local FDs ; Utilise and if appropriate identify available tools/intranet to share compliance docs and best practice – e.g. Leading IT initiatives to help automate and streamline tracking metrics
  • Ensure pricing & revenue strategies are adhered to in RFP submissions and retention negotiations (multi-regional or global pitches)


Key Behaviours

Vision and Belief


  • Is able inspire and set the vision to create clarity on EssenceMediacom to deliver commercial success to the business.
  • Is courageous and honest, ensuring the right decisions are made in pursuit of the vision and commercial deliverables for EssenceMediacom and groupm.
  • Is highly effective at getting the job done through and alongside their team working with agility and speed as regional and organizational context changes without losing sight of the vision.


 Forging Relationships 

  • Takes action to build and nurture trusted relationships, in order to understand, support and guide others at all times.
  • Listens and responds to feedback and is considerate and respectful of my colleagues at all levels.
  • Takes personal responsibility for the performance and development of their team, acting as a coach and mentor where appropriate, constantly encouraging them to develop and role model grow brilliant relationships across the group.
  • Good interpersonal skills and ability to communicate broadly beyond the finance community
  • Wide knowledge of various Asia markets and practices


Endless Inclusion 

  • Welcomes open and diverse views and shows an active interest in creating diverse teams to deliver results.
  • Makes time to ensure that the team is known for influencing positive, inclusive change throughout the agency.
  • Helps others to understand how bias can affect decision making and how different opinions can help to come to better decisions.

 Successful Transformation 

  • Leads the team and measures their results against how they effectively implement EssenceMediacom’s transformation, focusing on their ability to deliver success and sustained change.
  • Drive best practices for successful transformation throughout my team and across EssenceMediacom, by measuring and holding colleagues accountable for the success of their projects and communication this progress widely across the team.