Mindshare | Senior Executive, Strategic Planning

Media Planning Shanghai, China


Position at Mindshare

Strategic Planning Senior Executive– Mindshare, China


Overview of job 
As a media planning executive, we expect you to have an enthusiasm for media.

Meanwhile, have a strong sense of curiosity and teamwork. In the light of these future experiences working with the most innovative brands in China, we assure you will gain a rapid growth and a broad vision in your career.


Reporting of the role

This role reports to the planning manager

3 best things about the job:

  1. You will be championing and managing key categories independently working closely with planning Manager, best of all you have full control taking care of this brand / category.
  2. You will be working with great people from different divisions – strategic planning, tactical planning to gather insights, drive innovations and business solutions for our client.
  3. Comprehensive training - you will receive coaching from senior members of the team and will have plenty of training opportunities locally and within region


Measures of success –

In three months:

  • Developed a good understanding advertising across traditional and digital media channels.
  • Gotten an understanding of the agency portfolio of clients, internal running processes and clients’ marketing strategy.
  • Support your supervisor on media plan/competitive report etc.

 In six months:

  • Proven yourself as a reliable point of contact for client stakeholders
  • Become a key pillar that your seniors and subordinates can rely on
  • Lead the project independently and smoothly

In 12 months:

  • Anticipated what is needed to stay on track to secure, grow and solidifying client relations, and to take action appropriately.
  • Support concept plan (media scene/ vertical area).
  • Lead a platform independently

Responsibilities of the role:

  • Good understanding of the client’s business and category issues and clear picture of each client’s product line.
  • Before campaign, assist your superior on data process and basic PPT draft.
  • During campaign, ensure campaign executions goes smoothly with accuracy which include good knowledge of internal booking process, pass campaign assets on-time, monitor on-going campaign KPI delivery status and etc..
  • Post campaign, ensure regular reports are delivered on-time with accuracy and develop good sense of each KPIs of different media categories.
  • Support your superior on special projects.




What you will need:


  • Solid basic media planner concept.
  • Creative thinking
  • Detail oriented with exceptional critical thinking and problem-solving abilities.
  • Fluent verbal and written communication skills both in English and Chinese
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Be a reliable person to fully support to your superior.



About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognized as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com


About China 
China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.