GMS | Investment Manager- Activation Specialist

Buying, Trading & Investment Bangalore, India


Position at GroupM Services

The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.  

The GMS Activation Specialist team creates an effective link between Campaign Delivery Team and GMS Activation Specialists, GMS Buying, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams. The GMS Activation Specialist team ensures that briefs are reviewed with Campaign Delivery Team and set delivery expectations. Ensure creation and delivery of integrated media solution for every campaign. Also ensures that GMS Activation Specialists meet the Agency Team & Clients’ expectations by achieving campaign KPI’s timely, embedding operational excellence. 

Reporting of the role:

Reporting to: This role reports to the Campaign Delivery Team Lead

3 best things about the job:

  1. You are part of high performance team with an excellent support network and abundant growth opportunities within GroupM India
  2. An entrepreneurial spirit in outlook to firm up new trading currencies, independence in brokering and managing the deals as per benchmarks
  3. Opportunity to be well-versed with best practice and key contributor to the benchmarking process


Measures of success:

In 3 months:

  • Understanding of GMS cross-functional teams, their roles and responsibilities
  • Completely hands on with the deal structuring, how to approach negotiations, standard SOPs for the clients and the Unit
  • Lead deal closure and execution of grids for aligned business and clients’ campaign requirements
  • Involved from brief to implementation and delivery of campaigns for the aligned business
  • Establish confidence in the team through your contribution and value adds while delivering plans to Campaign Delivery Team
  • Co-ordination with CDT on updates/ revisions/ reviews as per aligned frequency
  • Arrive at benchmarks for integrated media plans across TV, Press, Radio and Digital I/O Buys
  • Learn the Digital Reservation Buys planning & execution process

In 6 months:

  • Ahere to the overall vision of the unit and the buying product / function – with clear strategies & benchmarks, implemented and tracked on a regular basis
  • Set goals for self keeping in mind the account realities
  • Build in an array of best practices
  • Collaborate and contribute towards the goals of the unit
  • Ensure timely reporting of media deliverables and reports

In 12 months:

  • Set the standard for all processes that pertain to implementation and investment within the unit
  • Inspire and motivate the team to deliver high performance output by providing regular and constructive feedback
  • Ensure Plan QC & process optimization right through the year with a tracker
  • Ensure 100% reviews are done with Campaign Delivery Team as per aligned SOP
  • Achieve 100% GMS process compliance adherence
  • Contribute towards GMS benchmark setting to enhance efficiency compared to previous annual efficiency benchmark
  • Be the lead contact and trusted advisor for any Non-Biddable Investment requirement


Responsibilities of the role:

Following are the responsibilities of the GMS Activation Specialists and the varying degree of complexity is subject to individual job level: 

  • GMS Activation Specialist team is accountable for tactical planning, buying and execution of Non-Biddable media plans for a set of businesses
  • GMS Activation Specialist team needs to understand clients’ media deliverables, GroupM Agency’s deliverables and campaign KPI’s
  • Review the brief received from Campaign Delivery Team; align with them on the expectation/ output
  • Based on the reviewed and aligned brief, create integrated activation plans In line with SOP
  • Negotiate with Vendors for buying the activation plan including value adds, FCT management & campaign execution etc
  • Vendor Relationship Management
  • Create & optimize the activation plan meeting the media objectives by balancing the available resources with the constraints
  • Close the optimized plan with Campaign Delivery Team
  • Working with GMS mPlan team for campaign execution (campaign go live)
  • Track the live campaigns on daily/ week basis in terms of spot implementation, campaign performance, mid- eavls etc
  • Based on campaign performance/ mid eval analysis, Campaign inflight optimization is compulsorily done for every single campaign.

In addition to create, implement and manage integrated campaigns:

  • GMS Activation Specialist team understand media behaviours and how the target audience interacts with media
  • Platform Strategy is effectively embedded in the plan structure based on aligned process
  • Ensure multi-channel / integrated plan solution are provided to CDT wherever required.
  • Work collaboratively with CDT, GMS Activation Specialists, GMS mPlan, GMS AdOps and other GMS teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution
  • Ensure Plan QC & process optimization around key deliverables of the Campaign are taken care.
  • Ensure understanding and 100% compliance with both GroupM and Finance processes, policies and procedures
  • Promote knowledge, share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team
  • Review output from the GMS Activation specialist team before delivering to Campaign Delivery team to ensure a best-in-class response
  • Support the Campaign Delivery team in meeting strategy, planning, execution and reporting requirements
  • Ensure smooth working relationship with Campaign Delivery Team and GMS teams to manage client budgets and deliver on campaign-wise / monthly and annual media KPIs
  • Proactively identify opportunities to improve and enhance clients’ campaigns and advise CDT accordingly

    What you will need:What ou will need:

  • 4+ years of media Buying experience; Rapport in the market to enable beneficial terms
  • Understanding of Media – TV, Print, Radio & Digital Display; able to deliver integrated media solution
  • Amicable relationship with vendors,understanding of vendor hierarchy
  • Proven experience in campaign based buying, execution and tracking with meticulous process
  • Able to effectively develop and motivate people to achieve joint goals
  • Able to efficiently prioritize and delegate tasks in a fast-changing environment
  • Excellent knowledge of negotiations and inflation management
  • Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP.
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  • Excellent communication & stakeholder relationship management skills
  • Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
  • Team player demonstrated as the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
  • Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints 

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

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About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.