Wavemaker | Digital Senior Planner / Associate Manager

Media Planning Ho Chi Minh City, Vietnam


Position at Wavemaker

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Digital Senior Planner / Associate Manager to join us. 

Reporting of the role:

This role reports to the Business Director

3 Best Things About The Job:

  1. Working with a high performing integrated media team to drive best in class digital channel planning and ROI for a well-known local retail chain and renowned international brands. 
  2. Hone leadership skills through building and leading operation excellence for the team.
  3. A culture built on collective energy, passion, collaboration, and support.

In this role, your goals will be:

In 3 months:

  • Build good rapport with clients. Proactively participate in meeting discussions with clients and agency partners.
  • Competent in planning all digital channels and managing digital integration within the bigger communication plan.
  • Own projection management, ensure smooth workflow, and clients and team members are up to speed on all tasks.
  • Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimization and delivery of performance utilizing all relevant internal teams, agency processes, and tech.

In 6 months:

  • Establish credibility by applying an understanding of clients’ category/competitive landscape and marketing priorities in day to day communication. Actively lead meeting discussions with clients and agency partners.
  • Holistic digital thinking is carried across channel planning and drive innovative solutions beyond tried and tested with outcomes that can be measured.
  • Direct and mentor the team to drive operational excellence throughout project implementation.
  • Strong ability to assess attribution of marketing activities (eg. owned and earned) to paid channel performance to optimize overall campaign performance.

In 12 months:

  • Build a trusted advisor relationship with clients. Able to support the broader strategic output for clients’ Marcom needs and inject your digital specialization.
  • Fully competent in developing and articulating a compelling digital strategy/approach to successfully sell in campaign recommendations or new initiatives.
  • Lead and direct all team members to support the development of channel plans and creative solutions that are planned holistically with the broader media mix.

Responsibilities of the role:

  • Be the trusted advisor/ to-go person within the team and with clients for all things related to digital/ media
  • Work with key media partners for implementation planning and negotiations
  • Presentation of strategy and implementation ideas to clients, across different digital platforms
  • Responsible for overall campaign strategy, planning, implementation, and post-campaign reviews for your set of brands.
  • Develop and follow best practices and procedures/process for media planning & operations
  • Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs
  • Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies
  • Provide guidance to the team on planning, operations, and optimization of digital campaigns.
  • To be a team player and work well with all members of the team to ensure all tasks are fulfilled. Guide and advise the wider team on best practices, innovation, and work processes.
  • Collaborate closely with internal stakeholders to ensure the campaign's smooth implementation
  • To update the team and clients on new digital trends and changes in the media landscape (e.g. new media vendors, new ad formats, etc)

Join us if you have

  • 2 - 4 years of digital planning experience in a media agency, client-side in-house team, or media owner capacity
  • Good English skills in both verbal and written
  • Strong digital background with a strategic outlook
  • Solid experience in media planning and buying across all digital/ media platforms, with hands-on experience of advertising technology platforms, for example, ad servers, DSPs, Facebook Ads Manager
  • Highly evolved presentation and reporting skills.
  • Experience in managing multiple work streams and integrating on large projects and teams
  • Demonstrated experience and success working in a client-facing role
  • An ability to coach, guide, and develop junior members of the team
  • A passion for data, insights, and ideation is preferred
  • Depth understanding of the industry, business, brands, and consumers in client conversations.

More about Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.


Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.


Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn 

About Vietnam

It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.