Wavemaker | Growth Associate Director

Comms & Strategic Planning Shanghai, China


Position at Wavemaker

The Growth Associate director role is a business-critical position that is fundamental to pitch success. It’s a key role leading the operational support of Wavemaker’s pitch responses and truly underpins the overall Growth (New Business) Team, and wider agency delivery. Manage new business operation elements ,plus other day-to-day outputs of the team. The role is varied with regular (daily) stretches from ‘set piece’ deliverables to ad-hoc requests and custom pitch submissions. As such, this is a fabulous opportunity for an ambitious, proactive individual to truly excel and really fast track their career.

Scope of work

Pitch project management

  • Responsible for new business request coming from local & international networks and be liaison with cross function team to provide China response.
  • Leading engagement with client prospects and pitch stakeholders
  • Ensuring effective communication with all stakeholders throughout the process.
  • Pitch budget management and responsibility.
  • Post-pitch sharing


Supporting the Growth Hub & Global Growth Community Development:

  • Maintaining, understanding and constantly enriching our Growth Hub (RFI, RFP, credentials, client list and case study library)
  • Manage and prioritise internal local market and external requests for information (case studies, capabilities, contacts etc.)
  • Supporting the Chief Growth Officer ‘guardianship’ of the local network.

Pitch Delivery

  • Work with Chief Growth Officer to develop the pitch strategy /
  • Work with project manager or pitch team to manage the creation of all content as required, e.g. presentations, films and all other collateral and successfully deliver pre-pitch, pitch and all follow ups on time, and on-budget.
  • lead and develop small to medium pitches
  • Celebrate success and learn from failures.


  • First 3 months :
    • Manage and liaison on international requests on new business opportunity
    • Organising complex pitch schedules and delivering to deadlines.
    • Minuting pitch meetings and ensuring that actions and next steps are timeously distributed to meeting participants
    • Upload of proposals to sourcing/tender platforms.
    • Manage and organize reporting for new business (internal and external)


  • First 6 months
    • Writing and developing RFI proposals independently.
    • Managing creation and development of presentations, written submissions and proposals and in the case of smaller opportunities
    • Support internal and external design on production of pitch related collateral inc. creative development of pitch films and other pitch theatre.


  • In the next 12 months
    • Key liaison with client leaders on pitch requirement
    • Working with wider global Growth community on new business opportunity
    • Orchestration of all talent (from junior people to the Global CEO) - ensuring team members are engaged and where they need to be.
    • Ability to lead smaller pitches

Your Qualifications

  • About 7-10 years or above working experience with relevant background from brand/communication, creative/digital/media agencies, consulting arms either managing new business or client-servicing individuals are welcome to apply.
  • Great organisational skills including the appropriate prioritization of tasks.
  • A good grasp of media agency culture, experience in a media planning or media business development role desirable.
  • A proactive and results driven approach with an enthusiasm to get the job done.
  • Entrepreneurial spirit, able to think on your feet and find timely solutions to challenges and roadblocks.
  • Ability to work well in a team and build strong and productive relationships with all departments in the agency to get the best work out of a pitch team.
  • Natural self-starter with strong attention to detail.
  • Brilliant time management and confidence to deliver when working under pressure.
  • Excellent verbal and written communication skills and strength in numbers- both in English and Chinese (Mandarin)
  • Confidence in shaping content for written submissions and presentations and understanding of what constitutes clear and compelling story-telling.
  • Ability to think commercially e.g. ‘how can I sell it’, rather than ‘how can I describe it’.
  • Relentless ‘can do’ attitude.


Values and behaviors we cherish

  • Passionate - brings a genuine thrill and excitement to the role
  • Agile - is able to be nimble in thought and action and overcome obstacles to achieve great things.
  • Collaborative - works well with others, and can align behind a shared purpose.
  • Entrepreneurial - is open to new ideas, and will challenge old ones.
  • Diverse - diverse and inclusive teams are good for personal growth of our talent, business growth and good society at large.

More about Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com.

About China

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

 GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.