MediaCom | Media Planner

Media Planning Tokyo , Japan


Position at MediaCom

Overview of job
MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Media Planner to join us. In this role, you will support a set of clients and their strategies across the full media mix including TV, print, online display and paid social.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Associate director/ Planning manager

3 best things about the job:

  1. You will work on various accounts which will challenge your critical thinking & creative ideations
  2. Having fun whilst learning on the job with cool people at MediaCom
  3. Dare to be different to stand out from the crowd & strive to succeed

In this role, your goals will be:
In three months:

  • You should be familiar with our proprietary tools & standard industry tools and team/account process
  • You should be able to come up with media recommendations, in consultation with the Associate Director and handle day-to-day client queries on the media recommendations
  • You should understand and be able to handle the internal processes in MediaCom in terms of planning, invoicing etc

In six months:

  • You should have master client reporting and tracking of booked media
  • You would have confidently presented media recommendations to clients face-to-face
  • You should have met all the clients that you work with, gained a fair knowledge of your clients’ businesses and understand how they work
  • You should have built a comfortable rapport with your team members and your clients

In 12 months:

  • You should have gained full knowledge/overview on your clients’ businesses, and know what works in order to achieve the clients’ business objectives
  • You should be able to handle clients’ day-to-day activities and be able to propose ideas and challenge the briefs/requests
  • You should have participated in new business pitches

What your day job looks like at MediaCom:

  • Day-to-day client servicing and relationship management
  • Work with various teams internally to support the client’s requests and manage campaign executions
  • Offline campaign planning, including Print, OOH, to support entire campaign recommendation
  • Digital & social display campaign planning and with integration the wider comms
  • Deployment of best-in-market targeting & tracking tools
  • Extract, report & analyse clients campaign performance

Minimum qualifications:

  • Graduate degree relating to business/marketing/communication
  • 2-3 years’ experience in media planning/digital media, preferably in a media agency
  • Bilingual preferred; Japanese and English. Fluency in English will be an advantage
  • Rigorous & comfortable with numbers
  • Great knowledge of Excel & PowerPoint
  • Comfortable with meeting clients & great presentation skills
  • A strong and genuine interest in media and an appreciation of the part it plays in advertising is vital
  • You are a team player with good interpersonal skills and you thrive in an energetic and fast paced environment
  • Candidates with less experience will consider as Executive

More about MediaCom

Hello. We are MediaCom.

We believe in People First, Better Results.

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our Clients’ businesses.

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global Client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance

To find out more about MediaCom visit us here:


About Japan

Japan is both the world’s third-largest media market and third-largest e-commerce market. As one of the first markets to develop a full mobile e-commerce ecosystem circa 2001 to 2002, Japanese digital consumers are experienced and discerning; digital marketing campaigns are sophisticated, multi-layered labor of love. While growth is lower in this mature market, e-commerce is projected to increase by 12% in 2016, 11% in 2017 – emerging technologies are driving substantial growth. Programmatic spend across all devices has seen a 156% increase between 2012 and now, with mobile Programmatic spend expected to grow 174% between now and 2017. If you want to excel in a mature, refined media advertising atmosphere and reach savvy consumers with equally-savvy media plans, Japan is the place to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global Clients we work with.