GroupM - GMS| Associate Director | Non -Biddable

Media Planning Mumbai, India


Position at GroupM

Job Title:

 Associate Director – Non - Biddable, GMS India

The GroupM Services (GMS) teams adopt a collaborative and customer-centric approach in delivering high valued and innovative solutions for our Agencies’ and Agencies’ clients, including the activation and execution of dynamic media campaigns.  

The GMS Activation Specialist team creates an effective link between Campaign Delivery Team and GMS Activation Specialists, GMS Buying, GMS mPlan, GMS Digital AdOps and other GMS Activation Specialist Teams. The GMS Activation Specialist team ensures that briefs are reviewed with Campaign Delivery Team and set delivery expectations. Ensure creation and delivery of integrated media solution for every campaign. Also ensures that GMS Activation Specialists meet the Agency Team & Clients’ expectations by achieving campaign KPI’s timely, embedding operational excellence. 

Reporting of the role:

Reporting to: This role reports to the Campaign Delivery Team Lead

3 best things about the job:

You have an influencing role in shaping and managing dynamic young Activation Specialists servicing some of the biggest brands in the region 

  1. You are a part of proven, high performance team with an excellent supporting network with development opportunities within GroupM India
  2. Opportunity to work as Activation Specialist on big categories and top advertisers in the region and extend your learning opportunities

Measures of success:

 In 3 months:

  • Understanding of GMS cross-functional teams, their roles and responsibilities
  • Involved from brief to implementation of campaigns for the aligned business
  • Establish confidence in the team through your contribution and value adds while delivering plans to Campaign Delivery Team
  • Involved in plan creation & execution for aligned businesses meeting day-to-day requirements
  • Conduct governance team meetings towards achieving product & process adherence
  • Co-ordination with CDT on updates/ revisions/ reviews as per aligned frequency
  • Creating integrated media plans across TV, Press, Radio and Digital I/O Buys
  • Learn the Digital Reservation Buys planning & execution process

 In 6 months:

  • Handle tactical and implementation planning independently with the team, ensure delivery of KPI as aligned
  • Provide integrated media planning solution for new campaigns
  • Lead the Activation specialist team in meeting the strategy, planning, execution, and reporting requirements
  • Master the art of optimization and prioritization of workflow in case of activity load being higher than team bandwidth to manage the activity volume
  • Ensure timely reporting of media deliverables and reports

In 12 months:

  • Ensure Plan QC & process optimization right through the year with a tracker
  • Train and build Multi-channel / integrated plan champions within your team
  • Ensure 100% reviews are done with Campaign Delivery Team as per aligned SOP
  • Achieve 100% GMS process compliance adherence
  • Contribute towards GMS tool creation / enhancement to enhance efficiency compared to previous annual efficiency benchmark
  • Lead a team of planners by supervising and mentoring them to raise the quality of deliverables
  • Be the lead contact and trusted advisor for any Non-Biddable campaign activationResponsibilities of role :- 

 t you will need:

  • 5+ years of media planning experience; experience in buying will be an added advantage
  • Understanding of Media – TV, Print, Radio & Digital Display; and cable to deliver integrated media solution
  • Proven and extensive experience in campaign creation, execution and tracking with meticulous process
  • Able to effectively develop and motivate people to achieve joint goals
  • Able to efficiently prioritize and delegate tasks in a fast-changing environment
  • Excellent knowledge of negotiations and inflation management
  • Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP. Understanding of digital tools like ComScore, etc
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  • Excellent communication & stakeholder relationship management skills
  • Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables
  • Team player demonstrated as the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
  • Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints 

 About GroupM

GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.

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About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.