Mediacom | Business Executive

Media Planning Mumbai, India


Description

Position at MediaCom

Job title – Business Executive

Overview of Job:

 Mediacom is seeking media planning professional with 1.5-2 year of work experience who would be responsible for construction of plans, evaluations, dealing with vendors, interacting with the client on a daily basis and plan and implement campaigns.


Reporting of the role:

This role reports to the – Associate Business Director

3 best things about the job:
Get to work on biggest brands across categories from BFSI to Consumer Durables

  1. A role where there are no limits to good ideas
  2. Client that supports and encourages innovative and exciting work
  3. Learn from the best in the business if you are willing to go over and above regular work

In three months:

  • Complete knowledge of relevant categories
  • Total understanding of the various agency functions
  • Adapt to the client requirements & timelines given and efficiently deliver on the same

In six months:

  • Manage media budgets with end to end campaign management
  • Establish good relations with the Client and the media houses

In 12 months:

  • Independently work on the client requirements along with recommendations
  • Learning and experience across traditional, digital, on-ground and branded content planning
  • Worked on end to end award winning solutions
  • Train and mentor new recruits

Responsibilities:

  • Undertaking detailed analysis using planning tools like BARC, IRS, Advisor, TGI & MAP based on Clients brief and Media Objective
  • Recommending the most appropriate media vehicle, as well as the most effective time spans and locations
  • Evaluating the effectiveness of campaigns
  • Preparation and presentation of Weekly, Monthly and Annual competitive as well as category activity reports

Responsibilities - What you will need:

  • Good Interpersonal skills
  • Good Analytical skills
  • Persuasive with the ability to take independent decisions
  • Team Player and Positive Attitude

 

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognised by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

For more information, visit www.mediacom.com
Find us on Twitter @mediacomglobal.
Like us on Facebook at facebook.com/MediaComGlobalNews.
Join us on LinkedIn at linkedin.com/company/mediacom.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with