GroupM | L’Atelier, Regional Digital Lead

Media Planning Hong Kong SAR, Hong Kong SAR


Position at Mindshare

As the Regional Digital Lead, you will be responsible for overseeing all media activities on SEM, SEO, Performance and Programmatic Marketing under L’Atelier across 11 markets in Asia Pacific (excluding Mainland China).

This includes ensuring the consistent delivery of the Search product (SEM/SEO), strategic counsel on Performance Marketing projects, implementing programmatic advertising solutions for our clients, on-going partnership opportunities with selected media partners to ensure L’Atelier gets best-in-market deals across digital channels.

Strong understanding of the APAC digital and e-commerce landscape is mandatory, past experience with strategy background is preferred. You will be part of the L’Atelier leadership team and expected to work collaboratively with the broader teams across different job functions (planning, data & analytics, strategy) to maintain the overall quality of work and thinking delivered to LVMH clients.

The desire to drive new initiatives, push the boundaries of digital innovation and relentless pursuit for excellence should be an integral part of your motivation.


Reporting of the role


This role reports to the Managing Director of L’Atelier Asia and will be responsible for overseeing all media activities on SEM, SEO, Paid Social and Programmatic Marketing for all LVMH brands under L’Atelier’s portfolio.


3 best things about the job:


  1. Be the advisor to a wide range of local, regional and international senior clients
  2. Drive best practices in the formation of digital and performance strategy, tools adoption, and integration of teams across different specialism
  3. Opportunity to collaborate with over 11 markets in Asia Pacific including Australia, South Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Vietnam, Philippines, India and Indonesia


KPI Metrics

  • Bi-annual client satisfaction survey
  • 360 evaluation (internal survey completed by peers, team members, reporting managers and external stakeholders)
  • New digital, data and tech initiatives with key media partners



Measures of success -


In three months:

  • Been up to speed with client’s portfolios / value proposition and able to articulate this confidently 
  • Built relationships across both internal and external stakeholders who will ultimately enable you to excel in your role
  • Identified opportunities to drive best practices in terms of tools adoption and process improvement to positively impact teams across markets
  • Gained the trust and respect of your peers and client leads across markets
  • Measurement:
  • Able to demonstrate thorough understanding of business priorities of all key maisons within L’Atelier APAC (i.e. Louis Vuitton, Bulgari, Parfums Christian Dior, Moet Hennessy, Christian Dior Couture and Tiffany & Co.)
  • Independently provided solutions and counsel to clients and internal teams
  • Embraced L’Atelier’s planning framework


In six months:

  • Implemented tools and process improvement changes which have increased the efficiencies of the team
  • Identified and actioned on opportunities to grow revenue (e.g. trading, new scopes, etc) as well as help structure the team to deliver profitable business in the short, medium and long term
  • Built trust and confidence of senior clients (Marketing / Brand Directors and above) through regular engagement, timely sharing of best industry practices and be an advisor to their queries and concerns
  • Conducted at least 2 regional workshops on digital-related topics for maisons and LVMH Media
  • Measurement:
  • Feedback from senior clients of key maisons & LVMH Media on your contribution
  • Feedback from Head of Client Services (APAC) and market leads






In 12 months:

  • Organised market teams and established operational excellence
  • Successfully negotiated and launched new partnership initiatives with strategic digital partners across maisons and markets
  • Measurement:
  • Achieved a rating of at least 4 from internal and external stakeholders via 360 feedback evaluation


Key Responsibilities:


Client leadership

  • Strategic client development in the area of search, performance and programmatic marketing
  • Demonstrate leadership across key regional maisons at senior level
  • Deployment of best-in-class search, performance and programmatic solutions
  • Sharing of best practice with the clients and facilitating workshops with the clients

Internal development

  • Ensuring training and upskilling of level of know how in the area of search, E-commerce, Programmatic esp. technology stack, data usage, inventory models, tracking opportunities
  • Ensure strong and close relationship to GroupM Search, E-commerce and Programmatic unit
  • Build close relationship with the key digital players in order to access latest opportunities for the agency and our clients



You should possess:

  • 6-9 years search and performance marketing experience ideally with a mix of in-market and regional hands-on background
  • Deep knowledge of search, digital strategy, programmatic and general performance marketing landscape
  • Exceptional project management and client leadership skills
  • An effective communicator who is able to articulate your thoughts in a clear and concise manner to both local and regional stakeholders across all levels
  • Strong people skills, able to adapt your communication style according to the different personas across teams and markets
  • The drive to push the boundaries in every project that you work on


About GroupM


GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.