Wavemaker | Strategic Planner

Comms & Strategic Planning Manila, Philippines


Position at Wavemaker

The Strategic Planner is a vital member of the agency in developing transformative responses to client problems and providing analytics reports with actionable insights and recommendations.

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

 As the strategic planner for your assigned brands, you will partner and collaborate with clients and internal parties, and they will look to you like the brand’s expert in Wavemaker’s dedication to the purchase journey through Provocative Planning. With the support of the Head of Strat + A&I, you will lead the development in unearthing meaningful consumer insights, create compelling stories with the use of data from the wide variety of tools available through GroupM, and frame your brands’ opportunities throughout the purchase journey.


  • Be a part of one of the most exciting planning and strategy communities globally, having access to a worldwide network of experts, tools, and learnings to help guide your thought and work.
  • Be a part of one of the Philippines’ fastest-growing and successful IMC agencies, steeped in the harmony of media, content, and technology.
  • Have the opportunity to work with some of the most challenging brands and business problems in the market, allowing you to expand your horizons and maximize your critical thinking and communications skills.


In three months:

  • Learn and apply the theory and practice behind Provocative Planning
  • Become familiar with the internal and external analytics tools and research sources available
  • Have an in-depth understanding of the business problems of assigned verticals, their contexts, and their communications environment.
  • Meet the analytics requests and reports of assigned clients

 In six months:

  • Become the key A&I representative for internal discussions and alignments for assigned verticals
  • Weave data into compelling stories built around meaningful and relevant consumer insights
  • Lead the development of strategic responses for clients
  • Assist the Head of Strat + A&I in new business pitches to grow experience in integrating the touchpoints, ideas, and thinking of internal stakeholders through Provocative Planning

In twelve months:

  • Lead all internal and external strategic discussions with management and senior clients
  • Lead the development and presentation of new business opportunities
  • Assist the Head of Strat + A&I in workshops and learning sessions


  • Be an agency expert in Provocative Planning
  • Developing thorough analytics reports with actionable learnings and recommendations
  • Create and present compelling presentations with the use of data and consumer insights
  • Be the trusted advisor of our client leaders and key clients for strategic responses and communications needs.

What you will need:

  • Graduate of a business or research-related course
  • At least 2-3 year’s work experience in strategy and analytics reporting.


  • IMC planning and strategy experience is a must
  • Familiarity with social listening and analytics tools (ex: Google, Facebook, Meltwater)
  • Strong English verbal and written communication skills
  • Ability to present data through clear reports or creative stories
  • Experience in adapting and giving engaging presentations to multiple stakeholders


  • Growth mindset; willingness to learn new things and methods
  • Able to prioritize multiple responsibilities while committing to agreed deadlines
  • Proactive and takes ownership of the strategic responsibilities of assigned brands
  • The dynamic personality that can engage and work with internal teams and client partners


About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn 

About the Philippines

"In recent years, the Philippines has emerged as one of the fastest-growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest-growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years. With a population of 109.5mn, 59.2% of these currently have access to the internet. By 2022, the Philippine internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, the country is well-positioned as an exciting and innovative place for media players and talent to be."