GroupM | L'Atelier, Regional Head of Strategy

Comms & Strategic Planning Hong Kong SAR, Hong Kong SAR


Position at Mindshare

Reporting of the role

This role reports directly to the L’Atelier Asia Managing Director, and you will work closely with teams from other specialisms including but not limited to Digital Strategy, Planning and Data & Analytics.


3 best things about the job:

  1. You will hold the most senior strategy role in the bespoke luxury agency, powered by GroupM, created specifically for the LVMH Group in Asia Pacific and their Maisons to exceed their ambitions for this region. You will work directly with the most senior regional Maison leadership, the LVMH Media team based in Hong Kong and other stakeholders in Paris. This is a once-in-a-career opportunity to shape the future of luxury for a new generation of luxury consumers through the power of media.

  2. Together with experienced and passionate specialists from other disciplines, you will be the heartbeat of the Hong Kong regional hub. You will be a crucial component of a regional network that spans across Asia and Europe. There will plenty of opportunities to elevate your work in Asia as ‘global best practise’.

  3. You will be supported with the cutting-edge planning and optimisation tools, and reporting processes that are designed to maximise output and minimise the drudgery. This means that your performance will solely be judged by the quality of your thinking and the impact of your output.


Measures of success –


In three months:

  • Dive into the Maison’s history, mission, product lines (past, present, future) and develop a rock-solid chemistry with LVMH Media APAC and the key regional Maison leadership team.
  • Officially met with all relevant LVMH stakeholders and internal stakeholders.
  • Become fully up-to-speed in the APAC media landscape (with focus on South Korea and Australia), and competitor / category landscape
  • Be completely fluent in the language of L’Atelier, including our bespoke planning framework, key tools and solutions such as [m]Platform, INCA, Assemblage, etc.
  • Bringing all these together, you would have begun the process of setting the APAC strategy agenda in collaboration with the market leads at various local L’Atelier offices.


In six months:

  • Your vision for APAC strategy would have been approved by LVMH Media and the L’Atelier Asia’s Managing Director. You would have completed a Strategy Audit of all the Maisons in key markets to identify where the challenges are and where the opportunities will be.
  • Delivered outstanding strategy presentation at the LVMH APAC All Brands Meeting – an annual meeting of the Maison leaders where L’Atelier shares our perspective on the key issue(s) facing the Maison in APAC.
  • Built outstanding, trusted, relationships with the L’Atelier market leads based on delivery of your high-value, high-impact work.
  • Led the L’Atelier market teams to deliver bespoke trends & insights workshops for their local / regional maisons


In 12 months:

  • Got into a strong habit of delivering excellence with an eye to extended L’Atelier partnerships within WPP, leveraging your network of contacts to drive value for the Maisons.
  • Through your work in these areas, you will work to actively to cement L’Atelier’s position as a Luxury Specialist Agency. This may be through collaborations with publishers like Business of Fashion, your speaking engagements at industry conferences, or publishing your team’s work publicly – anything that drives acclaim and accreditation to L’Atelier.



Key responsibilities:

  • Category Passion: you will know the difference between black and charcoal grey, lip pencil and lip liner, and distinguish facial serum from face cream! You are responsible for knowing more about the luxury category than anyone else.
  • Curiosity: you will be a rapacious reader of all things luxury, culture, consumerism, and all things APAC. You will also be familiar with the best media communications and marketing work from around the world, readily calling upon your knowledge of relevant case studies whenever the opportunity presents itself. Your high-level thinking will be tapped into whenever global Maison stakeholders visit key markets and whenever a broader perspective is required. It goes without saying that you will foster a reputation as an outstanding communicator who is able to hold inspiring conversations with senior stakeholders at LVMH Maisons.
  • Client Leadership: you are expected to become an indispensable ally and partner to the Maison and a critical component to our success in APAC. You would have earned the trust to have full visibility of pipeline of activities and worked collaboratively with the Maison on briefing processes and project delivery.
  • People Management: while this role does not directly manage a team, you are expected to be an inspiring role model to teams across markets. Regular engagement and sharing with them is necessary to keep everyone connected on the outstanding work produced in each market


About You:

  • 9+ years account planning, media communications planning, brand strategy, or marketing experience (Asia experience is mandatory, China experience ideal but not necessary). You enjoy working in, and managing, multi-cultural teams where English may not the first language.
  • A good market reputation as an excellent communicator, provocateur, and thought-leader. It is likely that you have been recognised with internal or industry awards.
  • You will have – or will soon have – strong points of view on the luxury industry and marketing in general, especially as relates to APAC. You should not at all be interested in being told what to think.
  • You are not one who is easily intimidated, especially when it comes to supporting what you think is right. Consequently, you are at ease when challenging the opinions of senior clients and leaders.
  • You would be comfortable in taking action on follow-ups by working through the nuts and bolts yourself and leading by example.


About GroupM

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.