Mindshare l Client Lead
Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP.
GroupM is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Client Lead to join us. In this role, you will be responsible for one or more assigned accounts while helping in developing and couching a team.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
This role reports to Managing Director/Business Diector
3 best things about the job:
- A fun and dynamic environment that combines the best of being entrepreneurial whilst at the same time being part of the largest media company in the world.
- Good exposure to a variety of client portfolios, which will be valuable for your career portfolio.
- The opportunity to be part of the driving force for the group’s continuous improvement and growth as a media professional.
In this role, your goals will be:
In three months:
- Grasped the client portfolio operationally and ensure that day-to-day client servicing needs are met.
- Demonstrated to direct reports (Managers, Planners, Senior Buyers) the capability and know-how to guide them and to add value to what they do on a day-to-day basis.
In six months:
- Fostered strong client relationships across the client portfolio for self and team and already have a strong understanding of the client’s key business requirements.
- Demonstrated the ability to guide and coach team, helping them improve their strategic thinking skills and capabilities as well as their digital, data and content knowledge.
In 12 months:
- Demonstrated the ability to develop and diversify clients and translate them into commercial opportunities.
- Successfully sold in an out-of-scope project and/or participated in a winning new business pitch
Responsibilities of the role:
Client leadership and management
- Foster strong client relationships and develop strong understanding of the client’s business.
- Proactively build relationship with senior marketing clients and position self as trusted advisor to them. Assist with engagement of MD with key senior clients.
- Provide strategic input to team and lead the delivery of strategic and innovative solutions to clients.
- Maintain up-to-date knowledge of media and market trends and opportunities and apply them to the client’s business. Develop and deliver strategic initiatives on key clients.
- Foster strong relationships with working partners, both internal and external, to deliver collaborative and integrated solutions to clients. Partner with SU leads to drive diversification on portfolio of clients.
- Ensure that the delivery of work across all functions is to standards.
- Lead in contract negotiations, competitive and media market reviews, cost savings exercises, client appraisals of the agency and client business review sessions.
Team leadership and management
- Lead and motivate team to effectively deliver to client needs, team and company goals.
- Ensure timely team appraisals and clear development goals for team members; identify and follow through on appropriate training and career development for team members.
- Guide and coach the team to improve their skillsets and capabilities.
- Support MD in managing the recruitment and retention of direct reports including building business cases for resources and closing the loop on HR/admin requirements.
Business and commercial support
- Support MD in managing key client revenue and profitability versus team costs – QRF & BUD planning and implementation.
- Lead client DNA planning encompassing client business reviews and development strategies to support overall business plans. Develop and implement initiatives that help diversify portfolio revenues and increase revenues for portfolio.
- Support in new business development by leading and/or supporting new business pitches.
- Support the agency’s competitiveness and visibility in the market through attendance of industry functions, creating portfolio publicity and contributing to award entries.
What you will need:
- More than 6 years’ experience as the senior contact on key accounts that the main services focus on media plans and key tactics.
- Sound knowledge of the digital landscape and able to consult clients on digital planning
- Broad background, exposure to and experience in the entire research, planning and implementation process. Excellent grasp of communications strategy with a full understanding of how media and digital works and key advertising principles.
- A full understanding of clients’ business, competitors, customers and objectives and a sympathetic incorporation of these considerations into the communications strategy.
- Good organizational skills in handling a number of projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure.
- A sound understanding of trading issues and how this impacts on media strategies.
- Possess good verbal and written communication skills as well as strong selling skills.
- Appreciation and ability to interpret numbers and data.
- A good rapport with colleagues across all divisions, clients, other agencies and media owners.
- Expertise in all relevant industry software and systems
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
GroupM Malaysia, a digitally advanced company, is the largest media group of the market with strong advertising spend in traditional, digital and programmatic media.
The office is the “World in One Place”, with more than 10 nationalities and half of our talent are below the age of 30. You can expect a young, fun and casual work environment! In Malaysia, we can see this ambition come to life through the digital literacy of its consumers. This market will provide endless opportunities for marketing, media and branding professionals to hone their skill as it transits rapidly from manually-managed traditional media to programmatic new media.
Those looking for an exciting and challenging career in media have no better place to be in than Malaysia.