Wavemaker | Senior Planner

Media Planning Hong Kong, Hong Kong Requisition ID:32447


Position at Wavemaker

Overview of job

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Planner to join us. In this role, you will be responsible as a supporting role in delivering planning recommendations and ensuring smooth account coordination internally and externally with our clients. 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to Planning Manager

3 best things about the job:

  1. Exposure to top tier international clients
  2. Opportunity to learn full media planning skills across all traditional & digital media activities
  3. Work with young and energetic team

Measures of success

In three months:

  • Have the Media planner role under control
  • With strong knowledge of the various media vendors utilized
  • Become a trusted team member to ensure seamless execution of media plans across these media platforms

In six months:

  • Have the ability to independently manage campaigns with little supervision
  • Be able to proactively propose media solutions to drive effective results for the business

In 12 months:

  • Develop a media recommendation proposal independently
  • Handle the implementation process independently
  • Present media review and evaluation deck to client

What your day job looks like at Wavemaker:

  • Develop implementation media plans and monitor the whole process from briefing to post buy
  • Conduct competitive analysis and regular reports
  • Assist in campaigns tracking based on agreed KPIs and media efficiencies

Minimum qualifications:

  • Preferably around 2+ years working experience in media agency
  • Knowledge in digital media is a must
  • Excellent communication skills
  • Business proficiency in English and Chinese
  • Be a quick learner to embrace all new development in media industry
  • Candidate with less experience will be considered as Planner


About Wavemaker

We always believe there is a better way to grow our clients and our people.

We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology. We have one single attitude – Positive Provocation.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our attitude of Positive Provocation is enabled by:

  • The deep Knowledgewe have of our clients’ business
  • The confidence to Challengewhat’s gone before
  • The Supportto go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.comTwitter and LinkedIn 

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.