Mindshare NEO | Senior Executive Programmatic

Performance Gurgaon, India


Position at Mindshare

Senior Executive - Programmatic – Mindshare NEO, India

Overview of job

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive – Programmatic to join us.

In this role, you will be responsible for a massive opportunity to build and be a part of the largest performance setup.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.

Reporting of the role

This role reports to Senior Manager - Programmatic

3 best things about the job:

  1. New and Dynamic – As part of the founding team, you will be directly involved in shaping the future of this business in this fast-changing programmatic industry.
  2. Great work culture – You will work with a diverse and collaborative group of co-workers passionate about digital media that know how to have fun at the same time.
  3. Flexibility and Empowerment – We appreciate colleagues who are tinkerers and problem solvers, those who think outside the box and contribute to new ways of working.

Measures of success

In three months:

  • Built up an understanding of the account, processes and ways of working
  • Setup and optimize campaigns on the DSP based on client / campaign needs
  • Analyse campaigns and proactively propose optimization changes

In six months:

  • Be able to smoothly handle a campaign from media planning to execution and launch with minimal supervision
  • Confidently drive conversations with clients and local markets.
  • Be able to identify problems, troubleshoot and solve them with the guidance of your manager or vendors

In 12 months:

  • The ability to drive programmatic strategy and planning, campaigns and communications with clients and local markets independently and with minimal supervision
  • Mastered setting up campaigns and all the technicalities involved in it by having a deep understanding of all the tools and troubleshooting techniques
  • Developed a sharp sense of results and numbers and be able to optimize campaigns with ease

What your day job looks like at Mindshare NEO:

  • Implement buys in DSP
  • Execute testing strategies
  • Deliver insight into the implications of campaign constraints, such as scale, ramp-up time, creative used, and cost per conversion
  • Contribute to clients' business growth by identifying new opportunities and encourage planning
  • teams to implement creative solutions
  • Maintain knowledge of media technology buying platforms and analytics tools
  • Assist in the evaluation of new tools, opportunities, or enhancements for integration efforts to improve the value of the marketing dataset
  • Support and educate planning teams in identifying opportunities and delivering recommendations to clients
  • Work independently with guidance from management regarding overall goals and objectives
  • Oversee campaign analysts, strong knowledge of the programmatic landscape and challenges in the marketplace
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
  • Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle.
  • Maintain and organize campaign-specific materials in the team’s shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Traffic campaign tags into ad exchange environments.
  • Run the campaign QA process to ensure accurate campaign implementation, pacing and performance using the internal tools/process.
  • Provide Weekly/monthly reports to Agency partners & actualize bill/pay systems when applicable
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing.
  • Strategic client engagements with clients resulting in recommending, developing presentations and planning campaigns that deliver on client objectives.

What you’ll bring:

  1. Strong ability to efficiently manage multiple campaigns and competing priorities
  2. Excellent oral, written and high-level presentation skills
  3. Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies
  4. Excellent time management skills and attention to detail
  5. Flexible with ability to multi-task, consistently meet deadlines, and thrive in a fast-paced environment
  6. Strong interpersonal skills with ability to work independently and be an effective member of a team

Minimum qualifications:

  • UG/PG, MBA preferred
  • 3-5 years of experience from search both DSP/SEM and/or advertising network and/or direct publisher with advanced analytics and optimization capabilities
  • Hands-on experience working with RTB media (DSPs, Google Display Network, Google AdX, or in-house ad-network tools) a must-have a sound understanding of ad-server technologies i.e. Doubleclick, Sizmek, DMP(Lotame, AAM, crux, Bluekai etc.)
  • A strong customer service mentality
  • Ability to interpret campaign performance, including media, creative and landing page, while providing creative insights and solutions to meet campaign challenges

About Mindshare NEO

Neo is a global media agency and performance marketing network. We apply a data-driven strategic approach and cutting-edge technology across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. Neo is now part of the Mindshare Performance Group. We are in a new era of horizontality and are excited about the opportunity it presents for our clients and our people.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.