Description

As the Associate Performance Manager, you will be working in the Singapore office and overseeing the strategy, planning, implementation, and reporting of biddable platform (Social, Search, YouTube, GDN) across our local portfolio of EssenceMediacom accounts. You will also provide guidance to the extended local performance and ad operations team working to develop the operational capabilities within the agency.

Reporting of the role

This role reports to the Director, Digital Marketing

3 best things about the job:

1. Working with a young and dynamic group of individuals both at EssenceMediacom and with the client;
2. Growing and managing the biddable media, performance campaigns for clients from different verticals such as Luxury (jewelry), government, food, beauty etc
3. Opportunity to expand the learning on Biddable/Programmatic Media as part of a growing center of excellence for the agency. High visibility within EssenceMediacom and with the client where your work is sure to be seen & appreciated.

Measures of success – 

In 3 months:

• Understand the setup of the agency teams and client performance and digital ad operations requirements
• Seamless implementation of the workflow processes for performance-based campaigns and ad operations (including tagging through DCM, Sizmek, Nielson, AIS, Mediaplex etc).
• Client management and custodianship of pure performance accounts
• Efficiently manage the performance team resources across the core local account teams.
• Already established trust with the in-market team to guide them and mentor them for greater success
• Have begun understanding where opportunities exist to streamline and/or consolidate processes
• Sound understanding of all biddable platforms on an operational/implementation level

In 6 months:

• Have a full understanding of all key accounts and their performance and ad operations requirements
• Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
• Have made some significant strides in optimizations within the accounts, working closely with internal stakeholders such as the planners and mPLATFORM PBU team.
• Have a full understanding of all biddable platforms on an operational/implementation level
• Recommend programmatic strategies for key clients and new business prospects.

In 12 months:

• Instigated training sessions for the rest of the performance team in basic-intermediate proficiency across all key biddable platforms and ad operations, and 101 workshops for the rest of the team.
• Fully conversant in all latest upgrades and enhancement of biddable platforms and SEO
• Led the team to make noticeable year on year performance improvements
• Increased the adoption of SEO and other biddable services
• Brought value to biddable/programmatic team through understanding key metrics and benchmarks for different biddable platform formats.
• Amplified client knowledge on strategic approach of biddable platforms

Responsibilities of the role: 

• Oversee the strategy, planning, implementation (ad operations), and reporting of Performance and digital campaigns across multiple brands
• Set expectations and deliver on multiple projects at the same time.
• Responsible for hitting the Performance KPIs for all brands which works to prove the value of biddable platforms to the clients and internal teams.
• Responsible for maintaining a forum for continuous learning and knowledge sharing.
• Successfully work on, or lead, cross-functional teams with clients, internal teams, and media owners.
• Deliver successful especially paid search campaigns achieving KPIs or showing improvement in the accounts.

What you will need:

• Thorough understanding of all key biddable mechanisms and their implications – generally acquired with at least 3-5 years of progressive paid search & social experience
• Have the ability to confidently speak to clients
• Prior management of multi-brand clients preferred
• Have managed a team before
• Preferred Written & Spoken English business communication skill

About EssenceMediaCom  

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

About GroupM Singapore 

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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