Mediacom | Regional Digital Manager

Comms & Strategic Planning Singapore, Singapore


Position at MediaCom


Overview of job

MediaCom is an agency of GroupM, the world’s largest media investment company, and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

Mediacom is looking for a dedicated Digital Manager to work with one of our leading clients, The Coca Cola Company, to deliver world-class work and operations across the Business Group.        

You will be expected to support our digital talent to help them shape their marketing and operational strategies as it relates to digital trends and technologies.  While most of your involvement will be in support of marketing initiatives, it is expected that you will also play a role in discussions around digital infrastructure, CRM, emerging digital technologies, and trends.

The successful candidate will have experience and comfort in dealing across orgs and markets, working to build consensus, establish transparency and consistency, and be sensitive to market and cultural nuances. 

At Mediacom within GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.


Overview of job

Digital is a dense and highly complex web of technology, data, content, and media. The evolution of technology has led to a seemingly non-stop wave of innovation, increasing the speed of change in a world where nothing remains constant. We believe our role is to untangle this web of confusion, becoming the most valued digital and data partner for our clients, guiding them through an era of disruption and simplifying the complex.

3 best things about the job:

  • Our client loves new opportunities, so this role will suit someone who likes to explore new partnerships
  • The scale, support, and resource of the region’s biggest group.  You will be supported by talented specialists in Data & Analytics, Digital Performance, Product Development, and Strategy.
  • An opportunity to be entrepreneurial- we encourage our leaders to inspire new ways of working, to find new revenue streams, and create new products for clients.

Measures of success

In three months:

  1. Demonstrate understanding of the media landscape and business challenges and begin to contribute ideas on how to improve on the current situation
  2. Implementation of media plans across both traditional and digital channels
  3. Great understanding of your client and stakeholders

In six months:

  1. Be the person whom the client goes to for day-to-day activities
  2. Able to propose ideas and activities to answer identified challenges

In twelve months:

  • Assist in leading projects/new campaigns and/or channels (identify need, formulate idea into plan, set the scope and present to the Director)

Responsibilities of the role

Client Service:

  • Be the key digital contact for our clients, actively engage and build client strong relationships – become indispensable. 
  • Have ownership & accountability for the end-to-end digital product including implementation
  • Work with the local media & marketing teams to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc.

Operational Excellence:

  • Balance customer retention and acquisition to both maximize the lifetime value of existing consumers while increasing the customer’s base. Develop effective strategies and channel mixes to maintain these objectives.
  • Continuously monitor, analyze, and act on data to drive conversion improvements across all aspects of the sales funnel - from channel optimization to marketing messaging, and conversion rates. Furthermore, set up automated reports and measurement tools that allow result tracking at scale.
  • Maintain monthly reports on digital marketing portfolio, allocate budgets to different channel and assess performance with

 Digital Leadership:

  • Lead and inspire the team & wider agency digital approach
  • Work with the horizontal specialist teams in Data, Product and strategy and bring in the right talent to meet the clients’ changing needs
  • Develop the digital and data specialists within your team to ensure they have the very best opportunities to grow and identify any specialist training and development needs

What you will need

  • A solid knowledge of digital media, adtech, martech and data platforms
  • Minimum 5 years’ experience leading Digital Marketing at scale in a high-growth mobile technology environment with a solid team management experience
  • A track record of delivering exceptional digital work for clients or as a client
  • Proven experience within the APAC region and intimate market knowledge
  • Strong analytical skills and data-driven thinking
  • Excellent knowledge of 1st/ 2nd / 3rd party data - how each should be applied and connected to provide customer driven marketing solutions 
  • Demonstrable experience in designing and implementing successful digital marketing campaigns.
  • Experienced managing timelines and budgets.
  • Understanding of new age digital ecosystem with focus on programmatic, data-based media approach, integrated digital management

More about MediaCom

Hello. We are MediaCom.

We believe in People First, Better Results.

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2020 this approach led MediaCom to be crowned Global Media Network of the Year by Eurobest and Festival of Media Global, in addition to being the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Groupe PSA, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here:

More about GroupM

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.