Essence | Manager - Investment

Buying, Trading & Investment Gurgaon, India


Position at Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

Visit for more information and follow us on Twitter at @essenceglobal.

Reporting of the role: 

Reporting to: This role reports to the Associate Director - Investment, Essence India 

3 best things about the job: 

  1. You are part of high performance team with an excellent support network and abundant growth opportunities within GroupM India
  2. An entrepreneurial spirit in outlook to firm up new trading currencies, independence in brokering and managing the deals as per benchmarks
  3. Opportunity to be well-versed with best practice and key contributor to the benchmarking process

 Measures of success: 

In 3 months:  

  • Understanding of Essence cross-functional teams, their roles and responsibilities
  • Completely hands on with the deal structuring, how to approach negotiations, standard SOPs for the clients and the Unit
  • Lead deal closure and execution of grids for aligned business and clients’ campaign requirements
  • Involved from brief to implementation and delivery of campaigns for the aligned business
  • Establish confidence in the team through your contribution and value adds while delivering plans to Campaign Delivery Team
  • Arrive at benchmarks for integrated media plans across TV, Press, Radio and Digital I/O Buys

In 6 months: 

  • Set the overall vision of the unit and the buying product / function – with clear strategies & benchmarks, implemented and tracked on a regular basis
  • Set goals for self and the team keeping the account realities 
  • Build in an array of best practices 
  • Collaborate and contribute towards the goals of the unit
  • Ensure timely reporting of media deliverables and reports 

In 12 months: 

  • Set the standard for all processes that pertain to implementation and investment within the unit
  • Inspire and motivate the team to deliver high performance output by providing regular and constructive feedback
  • Ensure Plan QC & process optimization right through the year with a tracker 
  • Achieve 100% Essence process compliance adherence 
  • Contribute towards Essence benchmark setting to enhance efficiency compared to previous annual efficiency benchmark
  • Be the lead contact and trusted advisor for any Non-Biddable Investment requirement 

Responsibilities of the role: 

Following are the responsibilities of the Investment manager and the varying degree of complexity is subject to individual job level:  

·         Investment manager is accountable for tactical buying and execution of Non-Biddable media plans for a set of businesses 

·         Investment manager needs to understand clients’ media deliverables, Essence deliverables and campaign KPI’s  

·         Review the brief received from Business Team; align with them on the expectation/ output  

·         Based on the reviewed and aligned brief, create integrated activation plans In line with SOP 

·         Negotiate with Vendors for buying the activation plan including value adds, FCT management & campaign execution etc 

·         Vendor Relationship Management 

·         Create & optimize the activation plan meeting the media objectives by balancing the available resources with the constraints  

·         Close the optimized plan with Activation and Business team

·         Working with MPlan team for campaign execution (campaign go live) 

·         Track the deal recon on daily/ week basis in terms of performance, balances etc

In addition to implement and manage integrated campaigns

·         Investment manager understand media behaviours and how the target audience interacts with media 

·         Platform Strategy is effectively embedded in the plan structure based on aligned process 

·         Ensure multi-channel / integrated plan solution are provided to planning team wherever required. 

·         Work collaboratively with Business/Planning Team , MPlan, AdOps and other teams (wherever required) to ensure a holistic approach in integrated campaign creation & execution  

·         Ensure Plan QC & process optimization around key deliverables of the Campaign are taken care. 

·         Ensure understanding and 100% compliance with both GroupM and Finance processes, policies and procedures 

·         Promote knowledge, share and continuous learning around POVs, trends, relevant skills, media channels and technologies to continue nurturing a high-performing team 

·         Support the Business/Planning team in meeting strategy, planning, execution and reporting requirements 

·         Ensure smooth working relationship with Business/Planning team to manage client budgets and deliver on campaign-wise / monthly and annual media KPIs  

·         Proactively identify opportunities to improve and enhance clients’ campaigns and advise Business/Planning team accordingly 

What you will need: 

  • 4+ years of media Buying experience; Rapport in the market to enable beneficial terms
  • Understanding of Media – TV, Print, Radio & Digital Display; able to deliver integrated media solution
  • Amicable relationship with vendors,understanding of vendor hierarchy
  • Proven experience in campaign based buying, execution and tracking with meticulous process
  • Able to effectively develop and motivate people to achieve joint goals
  • Able to efficiently prioritize and delegate tasks in a fast-changing environment
  • Excellent knowledge of negotiations and inflation management
  • Industry Software Knowledge & usage – YUMI, IRS, TGI, MAP. 
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  • Excellent communication & stakeholder relationship management skills
  • Proactiveness in address and escalate when needed, on any issue that compromises the quality and timeliness of deliverables 
  • Team player demonstrated as the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment

Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints 

About Essence

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, FrieslandCampina, and the Financial Times. The agency is more than 1,100 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC.

Visit for more information and follow us on Twitter at @essenceglobal