Neo Media World | Affiliate Marketing Senior Executive / Manager

Marketing & Business Development Singapore, Singapore


Position at Mindshare

Neo is a full-service digital media agency and a fully integrated division of the WPP Group, the world’s largest advertising company. With more than 800 employees across 40 worldwide offices Neo puts performance, innovation and accountability at the heart of every client engagement. 
Based in Singapore (or Kuala Lumpur if preferable) the role is an integral position within the affiliate marketing function for Neo, working across clients and affiliates to drive successful campaigns in Asia Pacific. The candidate will be responsible for managing different markets independently and in a team for our global brands across the whole of Asia. The individual will work closely with the Account Director from both an operational and strategic stand point. We work with some of the world’s biggest retailers, so we are looking for the right candidate to join us to deliver exceptional service levels to these current clients from their existing knowledge in the affiliate space in Asia. 

  • Act as an Account Manager on multiple blue-chip clients within Neo’s regional Affiliate Marketing team
  • Develop relationships with stakeholders within clients and large affiliate partners
  • Have an analytical approach, where the team uses detailed reporting and performance metrics to draw insight and make strategic recommendations to clients to optimize their affiliate program
  • Identify and recommend new opportunities to grow the business and increase efficiency for clients
  • Responsibility for financial management from an external perspective, monitoring client budget and spend
  • Educate partners unfamiliar with affiliate to enable them to work with our clients
  • Pro-actively approach and recruit new publisher partners
  • Build and deliver strategy alongside the client and Affiliate Director
  • Compiling and presenting results to the client
  • Meet and host affiliate partner events
  • Analytical and numerate, with strong communication skills
  • The candidate must be comfortable presenting to large groups of people and senior clients
  • In-depth knowledge of affiliate / partnership marketing and the best practice on how affiliate programs are managed
  • Strong new business and performance delivery track record
  • Commercial awareness and proficiency in managing client scopes and profitability
  • Strong time management and organizational skills
  • Seeks ownership and readily accepts accountability
  • Familiarity with reporting platforms (affiliate networks/tools) and how they are used to manage campaign performance
  • Proven ability to develop strong internal and external business relationships 

  • Educated to university degree level 
  • Fluent in English and Mandarin to manage the Taiwan, Hong Kong and China markets
  • A minimum of 2 years digital marketing experience with 1 of these in an affiliate marketing focused role 
  • Experience of working within Asia 

  • Being part of a very supportive and understanding team that collaborate to achieve goals together
  • Working with some of the most renowned global brands and gaining an understanding and insights into the APAC marketplace as a whole
  • Working in an organisation that really appreciates its staff and goes above and beyond with training, duty of care, healthcare etc 

  • Begin to develop deep client relationships with the key day-to-day contacts Identifies new opportunities to increase acquisitions
  • Ensures affiliate strategy is market leading & provide market insights
  • Have a clear understanding of the day-to-day implementation and reporting tools utilised by the team

  • Leads quarterly reviews and project plans for your market • Assists in development of affiliate strategy and ensures the delivery of all aspects of the affiliate strategy 
  • Maintains a healthy relationship with affiliate partners and affiliate implementation team
  • Leads affiliate aspect on brief responses
  • Leads affiliate vetting process
  • Offer management
  • Negotiating tactical campaigns with affiliates
  • Be involved with annual negotiations in order to maximise client sponsorship investment

  • Lead client relationships, ensuring that client servicing is first class
  • Part of the training & development process for junior team members
  • Ensure the clients are kept up to date of affiliate media landscape, providing necessary media information and updates, competitor reports, etc. 

About Neo

Neo, the global media agency network, and part of WPP, the largest marketing communications network in the world, has offices and employees around the world.

Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Neo’s network of people are acutely aware of what's happening in media, not only in their city but across the region and the globe.

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.