Essence | Director- Media Activation(Digital)

Programmatic, Biddable, Paid Media & SEO Gurgaon, India


Position at GroupM

Overview of job 

Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Friesland Campina, and the Financial Times. The agency is more than 1800 people strong, manages over $3.2B in media spend and deploys campaigns in 71 markets via its global offices throughout North America, EMEA and APAC. Visit for more information and follow us on Twitter at @essenceglobal

About the role

Biddable & Programmatic involves planning & flawlessly executing programmatically bought media plans, across paid search, biddable display, paid social and emerging biddable & programmatic platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.

As Activation Lead, you will be responsible for managing and optimizing different types of programmatic inventory – from private exchanges to FBX. You will work closely with the Programmatic Media Directors to deliver world class Biddable & programmatic plans which exceed our client’s expectations whether branding or ROI driven.

Some of the things we’d like you to do:

  • Effectively manage your & your team’s designated programmatic accounts; ensuring ongoing and timely optimization is delivered by the team and constantly proactively looking for both tactical and strategic optimization opportunities
  • Develop in-depth knowledge of all programmatic platforms (e.g. - DSPs (DBM, AppNexus, Byyd, TubeMogul, StrikeAd, Brightroll, etc), DMPs, etc) and biddable platforms like Google stack, Facebook, Twitter, Instagram etc. starting to become an agency expert in your field of specialism, whilst showing a good understanding of the overall media landscape
  • Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to Search processes, tech, systems, and/or platform development)
  • Contribute to the creation of team goals, and the solutions to achieve these

A bit about yourself:


  • Likely to have at least 8-12 years experience working on buy-side programmatic/biddable preferably agency side. platforms, or working at an ad exchange or sell-side platform, or have commensurate experience in digital roles working with other Account Managers / Senior Account Managers, and/or Marketing Managers on the client side.
  • Working knowledge of DSP platforms (e.g. DBM, TubeMogul, AppNexus), or with SSP/Ad Exchange platforms (e.g. AdX, Rubicon) and facebook blueprint, google ads etc.
  • Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed.



  • Detailed knowledge of challenges for display, content video ad formats
  • Experience with data integration projects - e.g. API, DMP, Analytics, etc
  • Experience with large scale video campaigns biddable/programmatic
  • Experience with planning and running display accounts and campaigns on DBM, GDN, DV360 and Gmail Sponsored Promotions
  • Google AdWords Certification (including Video Certification)
  • Facebook blueprint Certification

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.