Senior Manager, Planning
Description
Some of the things we'd like you to do:
- Completion of Tactical Plans, Performance Reports, and Post-Campaign Analysis as directed by the Associate Director or Director, across all digital inventory (from search to video) for the campaigns within their scope
- Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
- Development multiple case studies throughout the course of the year to be leveraged in internal training/on-boarding as well as in new business
- Accountable for the completion of and adherence to Campaign Analysts Plans
- Responsible for the quality of reporting and insights within assigned campaigns.
- Host client 1-1 meetings and sync-ups
- Contributes content to and present at Media Planning Milestone Meetings such as tactical presentations and post campaign analysis
- Deliver quarterly, semi-annual, or annual updates on work quality as it relates to workstreams (Quarterly business review, Learning Agenda, Platform Evaluations)
- Identify new vendors/partners while maintaining a POV on them
- Drives how syndicated and first party data is used within the campaign lifecycle
- Support global alignment and collaboration at the Client Pod level
- Ensure successful onboarding of new Essentials by creating onboarding plans
- Manage 2-4 direct media planning reports to support career growth/development
A bit about yourself:
- At least 4-6 years’ experience in the Digital Media or Advertising field
- Solid understanding of media concepts/terms, creative and budget requirements
- Solid grasp of digital marketing, especially a deep knowledge of digital media
- Ability to forecast outcomes of brand/DR campaigns and manage spend
- Experience with Media Research Tools (Comscore, GWI, TGI, YouGov) Preferred
- Strong written and verbal communication skills including the desire to progress
- Strong organizational skills, detail-oriented and capable of multi-tasking
- Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About Thailand
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.