GroupM Nexus | Performance Manager, Social

Performance Singapore, Singapore Requisition ID:36284


Position at GroupM Nexus

Overview of the Job
We are currently looking for a Manager, Performance to join us. You will be responsible to oversee the entire end to end of campaign management process to support GroupM agencies and clients.
The GroupM Nexus Social team is responsible for best-in-class activation across Social platforms and to help achieve campaign KPIs. They are also supporting the delivery of tasks such as reporting output, offer insights and recommendations across strategic planning and agency pitches.
In this role, you will be responsible to manage the biddable operations across social platforms and be the single point of contact for internal stakeholders. You will be responsible for achieving campaign deliveries, troubleshooting campaign issues, providing key insights for social activations under your purview

Reporting of the role

This role reports to the Head of Social. 
3 best things about the job:
  • Opportunity to work for biggest brands across different categories such as Travel & Tourism, Health & Beauty, Luxury Goods, Entertainment and FMCG
  • Working with an extremely diverse, international group of individuals across various functions at GroupM
  • Opportunity to expand the learning on Digital technology & platforms, High visibility with the client and where your work is sure to be seen & appreciated.
Measures of success –
In three months:
  • Become knowledgeable of the client’s business, ways of working, key client teams and internal teams, and the brand objectives for 20-21
  • Seamlessly running operations on Social biddable platforms such as like Facebook, Twitter, Tiktok and LinkedIn
  • Understand client processes & liaise with the Planning and Campaign Delivery team to help plot optimization steps and opportunities
  • Clear understanding of reporting requirements and ensure timely reporting to agency teams for taking effective decisions
  • Regularly attend weekly/monthly calls with internal teams & clients providing status and updates on live local market plans, highlight issues or best practices, next steps/recommendations, if any.
  • Engage regularly with Search and Ad Ops team to get learnings and build cross platform strategies
In six months:
  • Establish ways of working with planning team and become the go to person for social platform related queries
  • Be on top of campaigns that are currently live in markets and share industry best practices or suggestions to improve the performance further
  • Connect with the platform teams on a weekly/monthly basis from Facebook, Twitter, etc. to discuss campaign performance & issues, learn about new alphas/betas, align test and learn plans to achieve best-in-class results for the brand
  • Continually building test and learn frameworks across all platforms, ensuring tests reach significance where learnings / next steps can be communicated to clients.
  • Regularly liase with the internal planning and performance team to share positive results or recommend new properties as part of the learning and scale up plan for other markets
  • Gain trust and confidence of all relevant stakeholders – global and local client teams and in markets teams
In 12 months:
  • Guiding planning teams on the campaign output, prepare and present media recommendations for ongoing client communication plans to senior global clients for approval/ feedback
  • Exceeding client KPIs across all campaigns and help to grow business by suggesting new ideas and services to the biddable/market leads
Responsibilities of the role:
Day to day business management - Work across all aspects of the biddable business for client, campaign operations, regular analysis of live campaigns, raise any alarms in case of any issues, recommending new products
Biddable Excellence – Ensuring gold class delivery on campaign while following the excellence frameworks and best practices followed by the brand
Network Management - Learning how to work with multiple markets and cultures and developing a good relationship with agency and client teams across the region and globe.

Planning Input -
  • Understand the client’s objectives and recommend appropriate biddable plan basis the brief
  • Lead biddable operations of Japan business and effectively manage & optimize campaigns wrt budgets, targeting, bid strategies, etc. to achieve the KPI
  • Analyze Competitor’s activity & keep a lookout for industry/category trends to recommend the right course of action
  • Contribution to the campaign strategies from a biddable perspective
  • Weekly/Monthly calls with internal client team on campaign performance and align on any recommendations
Reporting – Timely reporting for all biddable platforms like Facebook, Google, Twitter, Campaign Manager, Analytics, etc. to the market teams and the client to take the right decisions.
Team Development: Share regular updates on new products or positive campaign results with larger team so that other markets can also adopt the learnings
What you will need:
  • 3 - 5 years of operational experience across biddable social platforms such as Facebook and Instagram, LinkedIn
  • Experience on platforms such as TikTok Ads, Twitter and Snapchat is good to have
  • Facebook Blueprint Certifications is good to have
  • Up-to-date knowledge of best-in-class practices in digital marketing
  • Strong analytical mindset with attention to detail around data, insights and actions
  • Excellent communication skills and teamwork, to liaise with different market teams across APAC
  • Proficient in excel and PowerPoint


More about GroupM Nexus

GroupM makes advertising work better for people. GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes. Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce. As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally. 

About GroupM Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.