Director, Media Planning
Description
You will develop strong communication recommendations across channels that deliver great results for our clients. You will lead a team to deliver full connection planning recommendations and offer resourceful problem-solving while developing and maintaining strong client relationships. You will oversee preparation of media plans and supervise implementation.
At GroupM, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
3 best things about the job:
- Be a part of the largest marketing services group in the world and work with a diverse group of people across our network.
- Work on one of the most premium brands
- Hone media skills and knowledge across a spectrum of channels/platforms, including traditional and digital, through interacting with our team of specialists.
In this role, your goals will be: In 3 months:
- Build good rapport with clients. Proactively participate in meeting discussions with clients and agency partners.
- Competent in planning all digital channels and managing digital integration within the bigger communication plan.
- Own projection management, ensure smooth workflow and clients and team members are up to speed on all tasks.
- Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimisation and delivery of performance utilising all relevant internal teams, agency processes and tech.
In 6 months:
- Establish credibility by applying understanding of clients’ category/competitive landscape and marketing priorities in day to day communication. Actively lead meeting discussions with clients and agency partners.
- Holistic digital thinking is carried across channel planning and drive innovative solutions beyond tried and tested with outcomes that can be clearly measured.
- Direct and mentor the team to drive operation excellence throughout project implementation.
- Strong ability to assess attribution of marketing activities to paid channel performance to optimise overall campaign performance.
In 12 months:
- Build trusted advisor relationship with clients. Able to support the broader strategic output for clients’ marcom needs and inject your digital specialization.
- Fully competent in developing and articulating a compelling digital strategy/approach to successfully sell in campaign recommendation or new initiatives.
- Lead and direct all team members to support in the development of channel plans and creative solutions that are planned holistically with the broader media mix.
Responsibilities of the role:
- Develop digital campaign approach and how everything integrates within the bigger communication strategy.
- Apply knowledge of Thailand media landscape and the role of digital channels to deliver compelling solutions.
- Drive strategic and tactical innovation across media platforms, including display, video, search, mobile, social and programmatic.
- Manage implementation and collaborate with media owners, agency partners and internal specialist teams to ensure all deliverables are met/launched on time.
- Evolve use of measurement systems to provide greater insight into ROI of media plans and ensure the team deliver on agreed KPIs.
What you will need:
- At least 4 years of digital planning experience in media industry with integrated media planning capability and performance marketing experiences.
- Possess working knowledge of media planning, trading and buying process, with solid understanding of the digital channel landscape (Facebook & Adwords)
- Familiar with all the planning tools and market analysis, including consumer behavior study, competitors’ analysis
- Team management experience
- Proved client service capability
- Good presentation and communication skills
- Being innovative in providing the solution
- Strong thinking habit and proactive
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people.
EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About Thailand
In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.