Mindshare | Manager, Strategic Planning

Comms/Strategic Planning Shanghai, China


Position at Mindshare

Overview of job 

Reporting of the role


3 best things about the job:

  1. Fun work: Creative fun and logic challenge
  2. Bright future: Growing with dynamic & changing world together
  3. Playful team: Work together with most fun team and team members


Measures of success – 

  • Planning value recognized by team & client through strategic planning & thinking;
  • People value recognized by team via collaborative work and strategy thinking;
  • Business value recognized with projects that enhance MPower & Mindshare’s business;


In three months:

  • Get familiar with Uniqlo business, projects & MPower team to carry on planning works;
  • Get familiar Mindshare planning tools and frameworks;
  • Co-work with strategy partners to drive strategy projects;


In six months:

  • Participate other planning projects to drive MPower team’s business;
  • Participate award preparing works to drive campaign award winning;


In 12 months:

  • Contribute planning value & get recognition from Uniqlo clients
  • Co-work together with creative team to drive IMC integration


Responsibilities of the role:

  • Major working on Uniqlo client to deliver strategy planning work to drive media and digital IMC projects;
  • Supporting other clients’ planning working needs to deliver planning thinking and enhance media & creative value when needed;
  • Preparing Mpower team’s award case screening and packaging to drive award winning;



What you will need:

  • Solid media knowledge & familiar with digital media trends;
  • Familiar with media planning thinking and quick learning capability;
  • Familiar with data tools and love to dig out insight through data;
  • Open mind & creative thinking & strong curiosity; Young at heart
  • Collaborative working attitude and a team player to work together with cross function team;
  • Leadership thinking & business sense


About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Mindshare APAC has won over 300 awards in 2014/2015 and was the most awarded agency at the 2015 Campaign Asia Awards Festival. Mindshare was also recognised as the SMARTIES™ APAC ‘Agency Network of the Year 2015’ for the third consecutive year. Mindshare is also home to The 2015 Festival of Media Asia Pacific Rising Star – Jason Maggs.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com

About China 

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.