Wavemaker | Head of Digital West

Performance Mumbai, India


Position at Wavemaker

Overview of job

Wavemaker is an agency of GroupM, the world’s largest media investment company and is a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Group Head Digital to join us.

We at Wavemaker erstwhile Maxus have been one of the most awarded digital agencies across award forums for our groundbreaking innovative work on digital, across various categories of clients.

We are digital partners for many of the leading clients in Telecom, FMCG, Banking, Automobile, OTT, Entertainment, Mobile Phones, Pharma, Ecom, Lifestyle, etc

We are a bunch of enthusiastic, passionate and smart working people looking for similar minded folks from performance agencies, digital agencies, integrated media planning agencies to join us in this digital journey. Our people are our strength, which is why fostering a culture of diversity and

inclusion is important to us.

In this role, you will be driving digital marketing (incl media & services) for all clients in Mumbai. You will  work closely with the leadership team and be responsible for strategic planning, using digital for solving business challenges and ensuring gold standards in  everyday excellence and  managing relationships with key stakeholders.

Reporting of the role

This role reports to the Vice President – National

Best Things About The Job

  • Working within a proven, fast-growing team leading some of the biggest brands in the country
  • Ability to craft, co-create and deploy cutting edge solutions in digital transformation, marketing and media
  • Managing a large portfolio of clients spread across FMCG, BFSI, Media, OTT, PC, Telecom

In Three Months

In this role, your goals will be:

  • Understanding Wavemaker’s Provocative Planning Philosophy to deliver growth
  • Understand client wise business and media challenges
  • Understanding integrated planning and defining role of digital in the path to purchase

In Six Months

  • Delivering key client KPIs
  • Creating & deploying client centric digital solutions
  • Worked and presented on Annual media plans/key campaigns – Digital strategy
  • Worked on new business development/pitches

In 12 Months

  • Contributed in enhancing/creating new products/process
  • Improving the culture of “digital first thinking” and “building brands using digital”
  • Improve client perception of wavemaker through continuous conversations and specific projects.

What Your Day Job Looks Like At Wavemaker

  • Solving problems – on brands, on improving product
  • Working with various units within Wavemaker / Group M ecosystem
  • Presentation of strategy and implementation ideas to clients
  • Responsible for Everyday excellence - Ensure projects/campaigns are tracked and measured based on agreed KPIs
  • Evangelize tech/automation

What You’ll Bring

  • Strong understanding of digital marketing (media, creative, tech)
  • Strong understanding of Platform and Programmatic ecosystems
  • Strong communication and presentation skills
  • Strong Analytical Understanding for Monthly CMO meetings
  • Educating clients on the changes in the digital ecosystem.

Minimum Qualifications

  • 12+ Years of experience in Digital Media
  • Postgraduate
  • Experience of working on a large client/group of clients

 More about Wavemaker                                                           

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by: 

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.comTwitter and LinkedIn. 

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.