GroupM Nexus | Manager, Performance – Social

Performance Kuala Lumpur, Malaysia Requisition ID:34491


Position at GroupM Nexus

Overview of job

You will responsible to performs Digital Social campaigns across various client portfolios and industry verticals.

Reporting of the role
This role reports to: Social Lead.

3 best things about the job:

A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world.

Working within among the one of the largest Malaysian Performance Marketing team who constantly push the boundaries of digital marketing.

A revenue driving role with the market leader in a high growth sector of the marketing services industry.

In this role, your goals will be:
In three months:

  • Successfully execute social media campaigns (from setup to reporting) with limited direction from the Manager.
  • Understand the various ad products and campaign management platforms for each of the key social media channels.
  • Understand the technical nuances of each campaign and be able to identify and escalate campaign issues (e.g. under performance) to the Manager. 
  • Develop a relationship with the key social platforms (e.g. Facebook, Twitter) and providers, who will facilitate campaign management, optimization, reporting and troubleshooting.

In six months: 

  • To have POV on how a good campaign should be executed and when or what platform is needed based on campaign objectives.
  • Able to work independently and in a team.
  • Contribute to strategy building for a campaign.

In 12 months: 

  • Have a fruitful and objective based discussion with the account teams on how digital platforms can support or be a key driver of a campaign.
  • Able to set clear goals and KPIs for all proposed campaigns.

GroupM Services Responsibilities:

The GroupM Nexus team adopt a collaborative and customer-centric approach in delivering high value and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns. 

The following are the responsibilities of the GroupM Nexus Social Buying team and the varying degree of complexity is subject to individual job level: 

  • Understanding of GroupM Agency deliverables and campaign KPIs.
  • Understand media behaviors and how the target audience interacts with Social touchpoints (i.e. Facebook, LinkedIn, Twitter).
  • Proactively identify opportunities to improve and enhance clients’ campaigns and advise GroupM Agencies accordingly.
  • Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
  • Ensure understanding and 100% compliance with finance process, GroupM policies and procedures.
  • Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
  • Continuously expand and share knowledge and understanding of new trends, channels and technologies across Social activation.

What your day job looks like at GroupM:

  • Independently plan (create media schedule) full funnel planning tactics for Social activation (i.e. awareness, consideration and conversion touchpoints including eCommerce requirements) across multiple Paid Social platforms (Core platforms: Facebook, LinkedIn, Twitter required; Additional platforms such as LINE, TikTok, Snapchat, Pinterest is highly recommended).
  • Lead and implement Social campaign activities of established local and global brands across multiple industries.
  • Attain Facebook Blueprint Planner and Buyer certifications.
  • Attain Twitter Flight School Badges.
  • Manage a cluster team and be responsible for team coaching and day-to-day supervision.
  • Any other project or tasks as assigned from time to time.

What you’ll bring:

  • Strong analytical, problem solving and time management skills.
  • Creative and a good team player.
  • Knowledge of digital marketing preferred.
  • Detail orientation and well-organized.
  • Ongoing interest in digital marketing, industry trends, best practices and emerging technologies.
  • Strive for excellence demonstrated by setting high standards for yourself and others, proactively seek feedback, committed to continuous improvement and deliver results despite constraints.
  • Relationship skills and aware and respectful of diversities.

Minimum qualifications:

  • Minimum of 5 years of experience in Digital/Social Marketing or relevant industry.  Fresh graduates are encouraged to apply.
  • Knowledge and experience on Paid Social platforms including inherent knowledge of Facebook Business Manager and Twitter Ad Manager is a requirement.
  • Long term commitment to personal and company growth.
  • Nurturing mindset. Strong sense of accountability and desire to grow and support the team’s growth through intense learning and re-application.
  • Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo.
  • Meticulous attention to detail and effective communication skills
  • Able to efficiently prioritize and delegate tasks in a fast-changing environment.
  • Team player demonstrated by the ability to receive and provide feedback professionally, thrive and collaborate in a cross-functional environment.

More about GroupM

GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow. 

Discover more about GroupM at
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn -

About Malaysia 

GroupM Malaysia is situated in the prime location of Mutiara Damansara, Petaling Jaya.  Malaysia is a multi-racial and multicultural country, there is a strong “Muhibbah” culture and the office environment is full of “Semangat” as half of our talent are below the age of 30.  

You can expect diversity, strong collaboration and a fun yet dynamic environment here! With endless growth opportunities for marketing, media and branding professionals,  we provide the support to enable ambitions to come to life. If you are looking for an exciting and challenging career in media, there is no better place to be in than Malaysia. 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.