Mindshare | Associate Director, Planning

Media Planning Ho Chi Minh City, Vietnam


Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a "Associate Director, Planning" to join us. 

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to the Director, Planning.

3 best things about the job:
  1. A fun and dynamic environment that combines the best of being entrepreneurial whilst at the same time being part of the largest media company in the world.
  2. Good exposure to a variety of client portfolios, which will be valuable for your career growth.
  3. The opportunity to be part of the driving force for the group’s continuous improvement and growth as a media professional.
Measures of success

In three months:
  • To become completely familiar with your key client’s organizational structure, planning process, the marketing calendar, and the needs of key stakeholders.
  • To become the day to day lead for your key clients and have integrated within the m/Six team structure. 
  • To have taken responsibility for overseeing the SOW delivery for your client base.
In six months:
  • To start challenging clients to execute innovations. Start coaching your direct reports to deliver integrated planning.
In 12 months:
  • To expand the range of non-traditional media investments the client makes, and to be the go-to person for all matters connected to media. To continually delight the client.
Responsibilities of the role:
  • Entrenching client relationships that position m/Six as a principal business partner. Be unafraid to push back, be audacious and stand your ground in terms of ideas.
  • Build client satisfaction by delivering excellence in planning whilst managing expectations on deliverables to balance team workloads
  • Lead and hands on the day to day deliverables on your accounts as per client SOW, coordinating with cross-functional teams as required
  • Deliver an integrated connections plan across all relevant consumer touchpoints
  • Oversee the reporting and KPI commitments
  • Collaborating and responding to regional requests such as updates on market/category insights, spends, savings, competitor & audience insights, and reports
  • Identify new revenue opportunities on client base such as content partnerships, analytics, social
  • Operate with a talent mindset and coach direct reports
What you will need:
  • Minimum 6 years’ work experience, of which at least 3 years have been spent working on media/communications planning related business
  • Highly evolved planning, presentation, and reporting skills.
  • Experience in managing and integrating on large projects and teams
  • Demonstrated experience and success working in a client-facing role
  • Shows a depth of understanding of the industry, business, brands, and consumers in client conversations.
  • Good negotiation and selling skills required for m/Six products and services.

More about Mindshare

We were born in Asia in 1997 and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.  We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, with the top 3 most creative campaigns in the world for the past year.  In Asia Pacific we have been Campaign Asia’s Media Agency Network of the Year every year since 2015 and we are also Performance Agency of the Year.

Our 10,000 people work with some of the world’s best brands and companies to accelerate their growth.  In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.  We manage $24bn in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source: COMvergence 2019). 

Hear our stories (and join us) at www.mindshareworld.com and follow us at: WeChat ID:  Mindshare_China; Instagram and Twitter: @mindshare; Facebook: facebook.com/mindshare and Linkedin: LinkedIn.com/company/mindshare. .

About Vietnam

It’s no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.4% during 2019. With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent. GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.