MediaCom | General Manager

Comms & Strategic Planning Guangzhou, China


Position at MediaCom

MediaCom | General Manager of Client Service– MediaCom, China

Core Purpose of job
As the General Manager, you will lead the operation of a leading FMCG account via smarter media solutions. It requires strong leadership, cutting edge traditional and digital media expertise, communication skills and management skills coupled with control over many delegated tasks.

3 best things about the job:

  1. You will have the opportunity to develop your own leadership style with your own team, responsible for their delivery end to end in our client relationships across all channels.
  2. To help you achieve this you will be mentored by leading members of the agency team in China (CEO, MD, CDO and CSO) and your peers in the international network of excellence on the business.
  3. This role will provide you a futuristic platform to excel in the most dynamic & digitally advanced market on the most exciting & largest business of the most prestigious account and fully involved in the leading areas of search, content, ecommerce, social etc.

KPI Metrics

  • Profit and margin growth
  • Delighting client
  • Team management

Reporting of the role

This role reports to the MD – Guangzhou office, MediaCom China. The General Manager should guide the teams in the area of media planning and client service. Also this role need to leverage internal resources of MediaCom and Groupm to provide quality service to client. 

Responsibilities of the role:

  • Build and maintain productive and long lasting relationship with clients at all levels – especially focus on developing a trusted partner relationship with the GM, MD and media team.
  • Ensure our planning is strategically led, considering consumer insight, business insight and coming up with media led big ideas to deliver value for our client.
  • Digital is the primary channel for the client base, often 100% of their expenditure so need to have deep experience from VNP to data led (i.e. programmatic and insights), content and ecommerce
  • Develop a motivated team focused on improving our delivery to the client to grow our business relationship with them.
  • Lead a team to deliver integrated planning across all touchpoints in line with our system planning approach at the core
  • Manage the team day-to-day acting as a mentor to junior employees. Conduct annual and interim appraisals of team members in a thorough and professional manner, including developing their training and development plan. Develop and maintain a succession plan for the business at all levels
  • Prioritise tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute the tasks.
  • Agree a realistic timeframe for delivery of work with the client and revisit if necessary.
  • Work with the clients to arrive at the best process/systems for managing their business.
  • Work with other teams/departments to promote clients’ interests with strategically important media owners.
  • Supervise all work, in terms of its quality, accuracy, insightfulness and innovation.
  • Strong problem solving capability and implementation capacity.
  • Support new client pitch or new business proposal to existing clients when necessary
  • Have a deep understanding and follow company's mission and values.



Tasks & Measurements

In three months:

  • Developed a strong understanding of the client business and structures – both locally and internationally, to be the key point of contact for all China related topics
  • Begun to clearly influence and adapt the plans and approaches for the coming year and setting the direction for 2018
  • Developed a strong working relationship with your teams, setting the culture & expectations on what great looks like.
  • Measurement:
  • Quickly be familiar with assigned clients and products.
  • Establish trusted relationship key stakeholders internally and externally. 

In six months:

  • Implemented areas of improvement to deliver better service and work standards to the client from across the agency.
  • Ensure MediaCom is seen as a communication planning expert, with creativity to develop big ideas, in a digitally centric world.
  • Be a true leader of your team and fully gained their trust and respect.
  • Measurement:
  • lead the team to provide quality service to clients.
  • Provide the direction in proposals to clients
  • Understand each team members’ capability, reasonably arrange team member’s work.

In 12 months:

  • Be managing the team fromsetting the business plan for the coming year, with resourcing and development needs
  • Set the benchmark for these clients in MediaCom China and globally, and therefore ensure that they are seeing as leading the world in their own rights
  • Be an active architect in developing and executing the new
  • Measurement:
  • Contribute to new business
  • Build up strong strategic thinking with commercial sense.
  • Maintain good relationship with client.
  • Clearly knows where to find the resource to solve client’s needs.


 What you will need:

  • Proven track record over 8+ years’ experience in leading major client businesses in your previous agencies
  • Be able to manage and motivate employees, clients and suppliers at all levels
  • Thoroughly understand the China media environment, especially on how to engage and leverage maximum impact from BAT JBPs for client benefit.
  • Experienced digital practitioner with a strong understanding of strategy
  • Performance based client experience ideal but not essential
  • Possess good verbal and written communication skills as well as compelling presentation skills.
  • Fluent in Mandarin and Strong English language skills as this is an international business  on both client and agency sides
  • Possess thorough market, industry and client management knowledge.

About MediaCom

MediaCom is the “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes. MediaCom is one of the world’s leading media communications specialists, with billings exceeding US$33 billion (Source: RECMA 2015). It employs 6,500 people in 125 offices across 100 countries around the globe. Its client roster includes P&G, VW Group, Dell and Universal. In 2015, MediaCom was recognized by RECMA as the leading global agency network in its Network Diagnostics report, and also was the first agency network to top all 3 key RECMA reports across EMEA. Also in 2015, MediaCom has been awarded Media Agency of the Year in the US by AdAge and Adweek, Agency of the Year in the UK by Campaign and The Drum, and Global Agency of the Year at the M&M Awards. The agency captured six Media Lions at the 2015 Cannes Lions International Festival of Creativity, making it the top performer among all global media agency networks.

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About China

China is now the second largest media market, and the world’s most vibrant digital market, growing at double the rate of the US. In 2013, China surpassed the US in e-commerce, and China leads the world in mobile with over 600m smartphone connections. The pace of change and the scale of China’s emerging consumer market are unparalleled in any other market. Global CEOs are looking to China to drive growth, and brands are rushing to keep pace.

If you want a future in media and communications, there is clearly no place more vibrant, challenging and exciting than China, where opportunities for you to innovate and grow are unparalleled.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.