Mediacom || Sr. Director - Strategy

Comms & Strategic Planning Gurgaon, India


Description

Position at MediaCom

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Mediacom, Gurgaon

Overview of job

MediaCom is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Sr. Director - Strategy for TCCC, who will drive the integrated digital planning for all brands in the portfolio across full funnel. This includes bringing together all digital elements - paid social, search, programmatic, video, voice, etc – in an integrated manner to deliver on brand objectives.

A thorough knowledge of the media marketplace and opportunities available and build constructive relationships with digital platform owners.

An innovative approach: to understand emerging formats, tech innovations, digital firsts and deliver disruptive ideas to the media plans

A data focused approach: Good understanding of 1PD/2PD/3PD data partnerships, building consumer journeys, audience cohorting, enriching segments and driving CTA.

 

Reporting of the role

This role reports to Portfolio AOR lead.

Overview of job

We are seeking a strategist with 10-14 years of work experience in digital media who would be responsible as a client leader to manage a key account for Mediacom. Partner with the client leadership team and support them to develop and sell digital communications strategy based on brand understanding, consumer insights and market/media dynamics.

Reporting of the role

This role reports to the AOR Lead, Mediacom

3 best things about the job:

  1. You get to work on new age and emerging brands and with some of the best marketing minds
  2. Entrepreneurial Culture
  3. Fun on the job, with an extremely spirited and entrepreneurial team


In this role, your goals will be:

In three months:

  1. Complete knowledge of relevant categories
  2. Present brand and product strategies on the brand. Support Client Leadership and Media Planning teams with Annual Operating Plans
  3. Able to understand agency and client working style and deliver on his day to day requirements
  4. Independently work on the proprietary tools
  5. To drive internal upskilling agendas

 

In six months:

  1. Developed and see at least 3 key product strategies being implemented
  2. Developed a good client relationship
  3. Proactively taking initiatives for sharing additional information with team and client
  4. Codify learnings and best practices on Digital, across platforms with help from Specialist teams and Partners. Identify meaningful trends to bet on, in an increasingly dynamic media landscape

 
In 12 months:

  1. Independently working on the client requirements
  2. Worked on end to end award winning solutions
  3. Creating strategies along with cross teams and seamlessly integrating traditional, digital, on-ground and branded content for brands
  4. Train and mentor new joinees

 

What your day job looks like at Mediacom: 

  1. Provide strategic communications & planning leadership on your set of brands
  2. Act as a senior level contact for the client and have a strong understanding of digital and cross channel media strategy. Should be able to lead strategic conversations on Media and communication planning
  3. Support the team that works on the annual marketing strategies along with the Client Leadership team and specialist units
  4. Develop creative ideas and disruptive comms innovations for the client, aligned with their business, customer and brand goals
  5. Writing entries for media and other awards
  6. Drive consumer understanding to draw insights that impact our brand plans
  7. Keep abreast of media innovations and developments and find links to enrich brand plan

 
What you’ll bring:

  1. Strong depth and width of Digital expertise, combined with knowledge of digital media planning
  2. A data-led and consumer first approach to Digital marketing
  3. Centre brained approach, combining analytics and creativity
  4. Exposure to leading techniques and tools of in the areas of Marketing, Brand Planning, Research (qualitative and quantitative), Consulting.
  5. Strong understanding & passion for of brands and consumers
  6. Highly passionate, collaborative, outgoing, digital media leader and thinker
  7. Strong presentation skills
  8. Highly articulate, story-telling capability
  9. Self-motivated, proactive, highly organized, and drives for business results with urgency
  10. Able to design, implement, and analyse primary consumer research with minimal supervision 
  11. An understanding of specialist areas such as programmatic, performance and data & tech
  12.  

Minimum qualifications:

  1. MBA or Master’s degree
  2. 12-15 years’ experience
  3. Prior work experience in or exposure to Account / Strategy Planning

 

 

More about Mediacom:

Welcome innovators, initiative takers and instigators.

Founded in 1986 and established in Japan for over 10 years, we have grown to become 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.

We are proud to be recognised as the Japan Media Agency of the Year in both 2017 and 2018 with a Silver Award in 2019. With clients including Adidas, Mars, SK-II, Dell, The Coca-Cola Corporation, Cartier, IKEA, Peugeot and Citroen, working at MediaCom is a gateway to working with leading global brand organisations and connecting to people across the planet.

But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.

Our focus is on providing long term, rewarding careers and we know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference and have built in flexibility that reflects the many different ways in which people work and succeed. And its why we actively encourage participation in our Global Mobility programme with opportunities to live and work around the world.

We are super connected and our employees contribute to and shape the working environment, from promoting work-life balance and well-being to organising team events and celebrations.

Do you want to work with smart, creative, connected and enthusiastic people in a stable and rewarding environment? So do we.

Welcome to MediaCom.

 

About India:

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.