Mindshare | Associate Director, Strategic Planning

Comms & Strategic Planning Bangkok, Thailand


Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for Associate Director, Strategic Planning to join us.

In this role, you will be a keen media strategist, who loves turning data, research and consumer insight into media creativity! You will oversee strategic planning and work closely with all business planning units to build department credibility to clients. Further this, you will participate in thought leadership sessions – panels, publication, case studies and be key and valuable team player when it comes to facilitating and synthesizing strategic planning, idea generation and campaign development sessions, whether that be with internal stakeholders and/or key clients.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 best things about the job:

  1. We foster the best talent, tools and technology in the industry and with that you will get a wealth of learning and development programs designed to help you be the best at what you do. We want you to be your own hero!
  2. Be part of an award-winning team and work with some of the best and most-loved brands who have a passion for creativity, innovation and exploring the new and different
  3. Take the lead and create work people want to talk about!

In three months, you would have:

  • You will be familiar with the working processes.
  • You will develop and build strong working relationships with internal teams and clients.
  • You'll better understand the clients' requirements through studying historic campaigns and following up the current campaigns.

In six months, you would have:

  • You will provide communication plan proposals internally and directly to the client, which will include tailor made campaign proposals by combining brand, consumer and media insights. Oversees preparation of media plans and other deliverables under the proposal, and supervises communication plan implementation.

In 12 months, you would have:

  • You will build a comprehensive media knowledge base and synthesizes information into ideas, and share with teams and clients.
  • You will have the ability of staff supervision, training and development as well as serving as a positive role model with a hard work ethic and vigorously reviewing all work to ensure high quality standard.

What you’ll bring:

  • Play a leading role within the Strategy Team to expand our practice and product offerings
  • Identify opportunities for clients to grow brand value
  • Own at least 3 major client relationships and act as the Strategy Lead and primary driver of strategic planning and business growth in the relationship
  • Focus on at least 1 research/insight project that will add value, insightful conclusions and depth of knowledge for our clients
  • Be a key connection between the insight, creative, planning and digital teams and can craft data-driven strategies that should be inspiring to the business teams
  • Be a thought leader in consumer-centric thinking and uses all date resources (qualitative, quantitative and trend reports) to develop understanding and insight into the consumer and brand
  • Recommend and implement research that will help in the consumer insight gathering and strategic process
  • Serves as a System Planning Champion (our end-to-end planning platform) and help educate both internally and to clients and demonstrate the value

Minimum qualifications:

  • At least 3-5 years’ experience ideally in a digital, creative or media agency or client side (marketing team)
  • Relevant bachelor degree
  • Experience in integrated media planning (offline – online)
  • Proficient in English as we have both English-speaking team members and clients
  • Excellent written, verbal communication and presentation skills
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines
  • Strong negotiating skills and excellent attention to detail
  • Be flexible as you may have to work on pitches and events
  • Strong analytical abilities and quantitative skills, including math proficiency

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare

About Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.