Mindshare | Strategic Planning Director

Media Planning Beijing, China


Position at Mindshare

This director will be the key person to develop a strong media strategy across brands as well as diving the best practice marketing solution to ensure an integrated and innovative communication for a famous FMCG Corp, (local),

3 best things about the job:

  1. You will work on one of the most prestigious accounts locally with rich possibility to deliver innovative practices in content and digital fields
  2. You will have the opportunity to collaborate with a broad and dynamic team member.
  3. Working in the fastest-growing agency in China, an agency full of people cherish passionate and have PACE.


KPI Metrics

  • Client satisfaction
  • Team management
  • Innovation thinking
  • Learning Agility
  • Commercial Sense


Position of the role

This role reports to the Business Director. This director needs to take care of junior team members in the team providing guidance to them as well as acting as key contact window for clients. Positive influence on team.


Responsibilities of the role:

  • Build and maintain productive and long-lasting relationship with client across all levels and departments.
  • Demonstrate leadership across key clients
  • Ensure our digital planning is strategically led, considering consumer insight, business insight and coming up with media led big ideas to deliver value for our client.
  • Have the understanding and confidence to discuss all aspects of the business, including working with the clients to arrive at the best process/systems for managing their business in digital field.
  • Motivated team focused on improving our delivery to the client.
  • Act as a mentor to junior employees.
  • Prioritize tasks and appropriately delegate to individual members of the team, ensuring they are given adequate time, resource and are sufficiently trained to execute the tasks.


Tasks & Measurement

In three months:

  • Demonstrate a good understanding of the client business challenges and needs.
  • High involvement into overall strategy planning work and innovative projects, direct existing team for the adaption
  • Build a good relationship with the key decision makers on client side
  • Measurement:
1. Quickly be familiar with assigned clients and products.
2. Establish trusted relationship clients. Independently solve the ad-hoc request raising from client side.


In six months:

  • Map out new media/content opportunities for the client that can lead to an award-winning piece of work
  • Getting close with your team, identify their strong and weak areas, and provide guidance
  • Provide and share thought about leadership and service delivery thinking to the direct report.
  • Measurement:
1. Independently lead the team to provide quality service to clients.
2. Provide the direction in campaign proposals.
3. Understand each team members’ capability, reasonably arrange team member’s work. Assure 100% accurate work delivered to clients.

In 12 months:

  • Managed all annual review/planning proposal for the assigned client, coordinating the full agency resource to deliver the result.
  • Worked in close collaboration with the planning team on future communication directives for your assigned client to address the dynamic media development.
  • Measurement:
1. Contribute to new business
2. Build up strong strategic thinking with commercial sense.
3. Maintain good relationship with client.
4. Clearly knows where to find the resource to solve client’s needs.

What you will need:

  • Solid 5-7 years and more experience working in media or digital agency.
  • Good understanding of digital media channels, with experience in content co-op with media.
  • Demonstrate sharp, strategic & critical thinking and effective problem-solving skills.
  • Consistently exhibit natural curiosity and dynamism.
  • Effectively work collaboratively.
  • Effectively work collaboratively.
  • Innate ability to respectfully challenge the status quo.


More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.


Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.


About China

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.