MediaCom Business Director- Digital

Digital/ Mobile Gurgaon, India


Description

Position at MediaCom

MediaCom has over the past few years built a set of strong digital planning principles & uses best in industry measurements to measure effectiveness of digital advertising. We are looking for a digital media planning professional with minimum 10 years of work experience who would participate in all aspects of clients' media campaigns. Craft intelligent paid media programs in conjunction with other media disciplines. Guide and drive digital media planning across accounts. Interacting with client for their campaign & report.
You should have a hands-on understanding of digital planning, buying and strategic bent of mind.  Additionally, the person should possess knowledge of performance media – search, social, affiliates and all that comes with it.  

Reporting of the role

This role reports into the Digital lead on the accounts.

3 best things about the job:

  1. Opportunity to be the best amongst the best
  2. Working within a proven, fast growing team servicing some of the biggest retail group in the country
  3. Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency

In three months:

  • Work with functional team to create the tailor-made working process for client
  • Be able to manage on-going campaigns and other client projects/ assignments.
  • Mapped new digital opportunities for the client

In six months:

  • Lead each digital campaign smoothly and summarize the successful experience and sharing with the whole team
  • Be the key person for the digital part and familiar with client’s business to create suitable KPI measurement and planning process

In 12 months:

  • Helped on new business pitches
  • Became the key person to support the whole business development

What your day job looks like at Mediacom:

  • Build and maintain a productive relationship with clients and agency peers
  • Have the understanding and confidence to discuss all aspects of business, Structure, Business Strategy
  • To proactively lead the overall communication planning/implementational planning process to provide insightful communication plans
  • Team motivation and vision alignment
  • Work with the clients to arrive at the best process/systems for managing their business
  • Work with specialist teams/buying department to promote clients’ interests with strategically important media owners
  • Supervise all work, in terms of its quality, accuracy, insightfulness and innovation

What you’ll bring:

  • Passionate about Digital media, a Team player and Loves Speed
  • Great attention to detail
  • Helping clients make sense of the ever-changing digital landscape

 Minimum qualifications:

  • 10 years of Digital media experience in Agency or with Advertiser
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Possess thorough market and industry knowledge – historical and current and to identify opportunities
  • Full digital experience cross different function such as SEO, programmatic, EC etc.

About MediaCom

“MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels. By focusing on the totality of our clients' communications, we are able to deliver step-changing media effectiveness improvements versus marginal performance gains. We call that transforming your business through systems thinking. Its India client roster includes P&G, Dell, Royal Enfield, Make My Trip, Future Group.
 Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development to enhance their performances and guarantee great results for them and the company.
We are the Agency Network of the Year at the 2018 Festival of Media Global Awards, 2017 Global Media Agency of the Year by Adweek, and 2017 M&M Awards.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm”.
 
About India
Digital media advertising in India continues to grow at 30% in 2017, cementing India’s position as the second largest internet market with close to 450 million users. The Internet growth is driven by mobile data and connectivity, making it an exciting market for all integrated marketing services, fueled by the collective market investment in data and technology. With a booming economy, both traditional and new age industries are witnessing a boost in consumption, making India a high potential advertising market. With renewed foreign investments across several industries, India is an exciting market for any advertising professional.