EssenceMediacom | E-commerce Manager

Media Planning Manila, Philippines Requisition ID:30869


Position at EssenceMediaCom

Overview of the Job

This is hybrid role that gives you exposure to both performance media and ecommerce strategies, which is a promising opportunity as APAC continues to make fast progress in this direction. You will be responsible for performance channel planning, lead implementation and help drive digital best practices for our clients. You will be the go-to digital person for clients and agency partners for your accounts and proactively lead presentations and meeting discussions.

You must possess excellent working knowledge of paid digital channels driving traffic to ecommerce marketplaces and familiar with paid search on marketplaces like Lazada and Shopee.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role:

This role reports to the Account Director

3 Best Things About The Job:

1. Working with a high performing integrated media team to drive best in class digital channel planning and ROI
2. Hone leadership skills through building and leading operation excellence for the team
3. Work with EssenceMediacom, a leading media agency in the Philippines

Measures of Success

In three months:
• Fully up to speed with the platform analytics and strategy frameworks for existing clients at EssenceMediacom
• Be the point person for clients’ ecommerce consultation
• Take on maintenance of proprietary EssenceMediacom tool on marketplace competitive intelligence
• Actively participating in agency updates, GroupM working group on analytics, data and tech

In six months:
• Be seen as the go-to person for ecommerce on-platform tools from the EssenceMediacom local teams
• Actively support PH Ecommerce lead on tools and capabity developments for the region
• Recommend processes and innovative ways to improve existing ways or working or streamline workflow

In twelve months:
• Actively steering the ecommerce pitches and credentials to clients
• Work with PH Ecommerce lead to drive new projects and revenue on analytics and tech
• Have the ability to lead client projects and meetings independently
• Be an active member of EssenceMediacom’s consultancy hub offering

Key Areas of Responsibilities

• Competent in planning all digital channels and managing digital integration within the bigger communication plan.
• Own project management, ensure smooth workflow and get clients and team members up to speed on all tasks.
• Formulate performance media plans based on campaign objectives and GMV targets, working with paid social, paid search and programmatic specialists
• Responsible for planning and executing on-platform marketplace paid search campaigns with team support, including end to end setup, optimizations and reporting
• Tracks performance in reporting and dashboards
• Analysis and optimization of the campaigns
• Works with global ecommerce client practice lead to update on regional performance and share best practices
• Identifies long-term trends and insights, connecting it to the wider touchpoint planning approach
• Leads WIPs and quarterly business review, providing analysis and recommendations
• Main point of contact for regional clients, media partners and agency partners

Required Competencies

• Experience in conversion-led campaigns for ecommerce
• Understanding of digital platforms across paid search (Google Ads, Google Shopping, Google Shopping with Shopee), paid social (Facebook Collaborative Ads), programmatic (DV360) and other relevant digital channels
• Experience in paid search for Lazada and Shopee. Will be an advantage if candidate has familiarity with other marketplaces and D2C ecommerce.
• Knows know to use MSP and seller center for marketplaces
• Be up to date with new and upcoming performance and ecommerce formats
• Possesses strong analytical skills to analyze data and turn them into actionable insights
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
• Shows strategic ownership of key projects or topics and works across channels to find key points of success
• At least 4-5 years of overall experience in managing performance campaigns, of which 1-2 years of experience in the ecommerce marketplace space

More about EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  

About the Philippines

In recent years, the Philippines has emerged as one of the fastest growing economies in Southeast Asia. Al-Jazeera noted the market demonstrating “an unprecedented period of macro-economic buoyancy and political stability”, spurring both domestic and international business growth. It is also one of the largest and fastest growing digital markets in Southeast Asia, with growth expecting to increase exponentially in the next few years.

With a population of 109.5 million, 59.2% of these currently have access to the internet. By 2022, the Philippines' internet population is forecasted to be 73%. Coupled with the Philippines’ vibrant economic growth and the expansion of its digital footprint, GroupM Philippines is well-positioned as an exciting and innovative organization for media players and talent to be.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.