Mindshare | Head of e-Commerce

Technology Singapore, Singapore


Position at Mindshare

Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Head of eCommerce to join us. In this role, you will be working in a start up mentality with the backing of the world’s largest media and digital agency.

Reporting of the role

This role reports to the Managing Partner, Performance

3 best things about the job:

  1. Working in a start-up mentality with the backing of the world’s largest media and digital agency
  2. Manage key partner & internal relationships to drive strategic integration of the e-Commerce product
  3. Developing a new practice capability from the ground up, educating, training and developing a business unit with clear remit for growth

Measures of success – 

In three months:

  • Manage key partners & internal stakeholders to drive strategic results across a variety of key regional clients.
  • Collaborate with cross-functional units to ensure maximum leverage of in-house capabilities, 
  • Identify appropriate partners such as online and offline merchants, regional platforms with heavy traffic, search engines, payment enablers, technology vendors, etc.

In six months, you would have:

  • Define, lead and execute on the strategic roadmap to develop ecommerce capability 
  • Implement strategy aggressively to drive revenue growth and market share across APAC.
  • Manage the eCommerce platform performance. Identify new opportunities and enhancements to drive traffic and orders.

In 12 months, you would have:

  • Map out and explain in detail the end-to-end client journey and the associated metrics and KPIs for each stage; as part of this responsibility, you will identify any customer friction points and find ways to solve them
  • Lead CRM and retention strategies to drive engagement, repeat purchases and launch communications to drive revenue
  • Become the ‘spokesperson’ for the practice having participated in external events to help build the profile of Mindshare


Responsibilities of the role:

  • Build and oversee a data-driven, long-term digital eCommerce roadmap that will positively impact the customer’s experience and the company’s strategic and financial goals
  • Manage the eCommerce platform performance. Identify new opportunities and enhancements to drive traffic and orders.
  • Help us think beyond just the obvious platforms. Present innovations and developments in the eCommerce space to key client stakeholders and outline potential new ways of working to enhance the eCommerce search proposition across their business.
  • Lead all eCommerce strategic initiatives, operational improvements and the implementation of digital eCommerce efforts.
  • Design, create and implement all new eCommerce platform strategies
  • Design and implement business strategies, plans and procedures
  • Direct and oversee short-run and long-run eCommerce strategic planning
  • Continually monitor general economic environment and industry trends, directing updates to policies, plans, and goals so they are commensurate with external conditions
  • Review competitive landscape and best practices, adjusting plans and activities based upon identified information
  • Responsibility for technical problem solving, creatively meeting product objectives, and developing best practices
  • Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis. Oversee regular reporting of KPI’s

What you will need:

  • 7+ years of eCommerce experience in a senior role
  • Solid experience in omni-channel retail, ideally in lifestyle, electronic products or fashion
  • Strong experience in setting and monitoring KPIs and driving action plans to deliver improvements
  • Self-starter approach to work, with an eagerness to take responsibility and consistently exceed goals
  • Knowledge of and familiarization with the latest web trends, techniques and eCommerce technologies
  • Exceptional analytical skills managing large amounts of data and ability to turn insights into actions
  • Advanced skills launching and managing products within eCommerce business platforms
  • Thorough understanding of SEO and web traffic metrics/analytics/ and testing
  • Experience breaking down complex situations and subjects into easy to understand concepts and action items
  • Experience using seller tools such as WooCommerce/Magento/Shopify, eBay, Amazon Seller Central


More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About Singapore

GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means that aside from the local clients and media owners, we also have a high proportion of multi-national clients and media owners.

As the largest media investment management company in Singapore with over 41% market share (Recma) and over 650 employees, GroupM Singapore is the premiere organisation to join and develop a career in.