Wavemaker | Performance Associate Manager

Performance Hong Kong, Hong Kong


Description

Position at Wavemaker

Reporting of the role

This role reports to Assistant Interaction Director.

3 best things about the job:

  1. Working with a young and dynamic group of individuals 
  2. Growing and managing the media and performance campaigns for top tier clients
  3. Opportunity to expand the learning on Programmatic Media as part of a growing center of excellence for the agency. High visibility within WAVEMAKER and with the client where your work is sure to be seen & appreciated.

In this role, your goals will be:
In three months:

  • Understand the setup of the agency teams and client performance and digital ad operations requirements
  • Seamless implementation of the workflow processes for performance-based campaigns and ad operations (including tagging through DCM, Sizmek, Nielson, AIS, Mediaplex etc).
  • Client management and custodianship of pure performance accounts
  • Efficiently manage the performance team resources across the core local account teams.
  • Already established trust with the in-market team to guide them and mentor them for greater success
  • Have begun understanding where opportunities exist to streamline and/or consolidate processes
  • Sound understanding of all biddable platforms on an operational/implementation level

In six months:

  • Have a full understanding of all key accounts and their performance and ad operations requirements
  • Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
  • Have made some significant strides in optimizations within the accounts, working closely with internal stakeholders 
  • Have a full understanding of all biddable platforms on an operational/implementation level
  • Recommend programmatic strategies for key clients and new business prospects.

In 12 months:

  • Instigated training sessions for the rest of the performance team in basic-intermediate proficiency across all key biddable platforms and ad operations, and 101 workshops for the rest of the team.
  • Fully conversant in all latest upgrades and enhancement of biddable platforms and SEO
  • Led the team to make noticeable year on year performance improvements
  • Increased the adoption of SEO and other biddable services
  • Brought value to biddable/programmatic team through understanding key metrics and benchmarks for different biddable platform formats.
  • Amplified client knowledge on strategic approach of biddable platforms

 

What your day job looks like at Wavemaker:

  • Oversee the strategy, planning, implementation (ad operations), and reporting of Performance and digital campaigns across multiple brands like SEM, Social, Programmatic and Display
  • Set expectations and deliver on multiple projects at the same time.
  • Responsible for hitting the Performance KPIs for all brands which works to prove the value of biddable platforms to the clients and internal teams.
  • Responsible for maintaining a forum for continuous learning and knowledge sharing.
  • Successfully work on, or lead, cross-functional teams with clients, internal teams, and media owners.

 

Minimum qualifications:

  • 3-5 years of relevant experience in performance like SEM, Social, Programmatic and Display
  • Thorough understanding of all key biddable mechanisms and their implications 
  • Have the ability to confidently speak to clients
  • Have managed a team before
  • Fluent in spoken and written English and Cantonese 

 

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology.  We are obsessed with the customer's purchase journey and is what connects our mission directly to our client’s business challenges. We invented WM Momentum, the world's most comprehensive study into how people make purchase decisions and have conducted over 375,000 surveys in 70 markets and across more than 30 categories. We are a business that is powered by the creativity and curiosity of our 8,500 people in 90 countries, united by our PACED values. We are a part of GroupM, WPP’s global media investment management company.

For more information, go to www.wavemakerglobal.com

About Hong Kong

Hong Kong’s small yet highly dynamic and efficient media market means it gets to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong, where opportunities for you to innovate and grow are unparalleled.