Sr. Field and Channel Marketing Manager

Marketing London, United Kingdom


Description

Gigamon is seeking a driven and experienced Field and Channel Marketing Managerto support the UK & Nordics region. The Field Marketing Manager is responsible for building and executing a marketing strategy aligned to sales to build the brand, achieve pipeline and revenue goals for our sales team & channel partners. This will include planning, organizing, executing, and measuring creative marketing campaigns that generate pipeline with new prospects, and existing accounts, and advance existing opportunities for the sales team with our channel partners and ecosystem partners. 
 
The right candidate is an energetic team player with excellent cross-functional execution skills, a working understanding of and practical experience executing successful marketing campaigns, and an excellent relationship-builder with Sales and Partners. 
 
They will have an outstanding track record of measurable results in generating pipeline and enabling partners while leveraging a diverse strategy of marketing tactics and channels. 
 
If you love being at the intersection of Sales, Marketing, and Partners, and like working in a fast-growing dynamic organization, then this is the place for you. 
 
This position reportsto theField Marketing Director, EMEA, and is part of the global field & channel marketing team. Successful candidates will have a field & channel marketing focused background and a can-do attitude. 
 
What you’ll do: 
  • Partner with the regional sales leader to develop a strategic and effective go to market plan to build the brand, generate opportunities and support revenue goals; enable channel partners and manage end-to-end planning, production, and execution of in-territory events, programs, and activities.
  • Collaborate with marketing, sales teams and channel to create and execute regional marketing programs tailored to local markets and target accounts.
  • Build and maintain relationships with channel partners and key go-to-market ecosystem alliance partners to strengthen our value propositions, create broader market awareness and generate new opportunities.
  • Know how to use social media and PR to build brand awareness and engagement.
  • Manage a quarterly regional field marketing budget.
  • Track lead-to-opportunity and pipeline flow to ensure the appropriate sales channels are following up with leads in a timely manner.
 
 
What you’ve done: 
  • Strong Field and Channel Marketing expertise; experience building trusting, collaborative relationships with peers, sales teams, channel partners, ecosystem partners, and customers.
  • Ability to effectively build , execute, and communicate regional marketing plans and create buy-in with sales teams and channels.
  • Worked on PR and social programmes to build brand awareness and engage a target audience
  • Familiarity with sales and marketing tools such as Salesforce, Marketo, Workfront, Monday.com, 6sense, Folloze etc.
  • Minimum 5 years of related experience in a fast-paced high-growth technology company.
 
 
Who you are: 
  • Strong sense of accountability and ownership, an ability to manage your business, and clearly communicate your results back to the organization.
  • High attention to detail and adept project manager; be creative and juggle a high volume of activity.
  • Outcome driven, analytical, and have a track record of executing creative, impactful field marketing programmes.
  • Initiative taking, excellent organizational skills, efficient with time management, produce results within budget, and quickly pivot as needs change.
  • Must be able and willing to travel across the EMEA territory as needed to events, conferences, and business-related meetings.
  • This position will be based in our London office and you will be expected to be in the office at least 3 days a week when not travelling.
 

We are committed to a diverse, equitable, and inclusive Gigamon. As an equal opportunity employer, all applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, disability, veteran status, or any other protected characteristic under applicable federal, state, and/or local law.

Gigamon fosters a business culture dedicated to equitable hiring. If your experience and skills closely match our job description but may not necessarily fulfill all requirements, please still apply. Gigamon is on a continued mission to grow and scale an innovative organization. We believe this is best achieved by hiring, celebrating, and respecting people with diverse backgrounds, skills, perspectives, and experiences.

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