Sales Engineer GTM Readiness Director
Shape the Future of Cybersecurity at Forescout
Every day cyberattacks threaten to disrupt hospitals, power grids, financial systems, and the infrastructure we all depend on. At Forescout, we build the defenses that keep civilization running smoothly in an increasingly connected world.
For more than 25 years, Fortune 100 organizations, government agencies, and large enterprises have trusted Forescout as their foundation to manage cyber risk, ensure compliance, and mitigate threats. From power grids and healthcare systems to financial networks and transportation hubs, Forescout protects the critical infrastructure of our modern world.
What You Will Do
Forescout is seeking a Sales Engineering GTM Readiness Director, a strategic change agent who will drive strategic Sales Engineering readiness programs.
In this senior role, you will design and execute global initiatives that elevate our Sales Engineering team’s capabilities and align them tightly with overall go to market strategy. The ideal candidate is a visionary strategist and influencer who can work across all levels of the organization to instill best practices, lead transformational readiness programs, and ensure our technical sales force is fully prepared to win in complex enterprise sales cycles.
This role has a global scope, requiring an innovative mindset and the ability to unify regional teams under common enablement frameworks.
The Director, Sales Engineer GTM Readiness will play a pivotal role in strengthening the link between our innovative cybersecurity products and the value messaging delivered by our technical sales force. This position calls for a seasoned professional who can combine technical acumen with sales enablement expertise, and who embodies the qualities seen at top companies – strategic vision, a change-agent mentality, and the ability to empower global teams to excel in complex sales situations. The ideal candidate will proactively drive our Sales Engineering team’s readiness to new heights, ensuring that our go-to-market execution remains agile, cohesive, and highly effective in an ever-evolving security landscape.
In this role, you will:
Develop & Drive GTM Readiness Strategy: Define and own the global Sales Engineer readiness strategy, aligning with overall go-to-market objectives. This includes creating a unified framework for SE training, tools, and content that supports solution-based, complex sales engagements. You will translate company goals, sales leadership requirements and product roadmaps into programs with measurable business impact.
Design & Execute Integrated Readiness Programs: Design, develop, and execute Sales Engineer enablement programs (onboarding and continuous development) that are tightly integrated with broader sales enablement initiatives. Ensure SE-specific programs (technical product training, competitive positioning, demo and PoC excellence, etc.) complement and reinforce general sales training. Serve as the bridge to central sales enablement teams to guarantee seamless coordination and “one voice” execution across all enablement activities.
Change Management & Stakeholder Influence: Act as a change leader to drive the adoption of new sales methodologies, tools, technical knowledge and best practices across the global SE organization. Influence at all levels – from coaching individual SEs and front-line managers to aligning with senior sales and product executives – to ensure buy-in and accountability for enablement initiatives. Organize regular stakeholder forums to update on program status, gather feedback, and celebrate wins, thereby fostering a culture of continuous learning and improvement.
Cross-Functional Collaboration: Work closely with cross-functional teams – including Sales (Account Executives and Regional Managers), Product Marketing, Product Management, and Revenue Operations – to develop content, tools and techniques that arm SEs with effective selling assets. This entails collaborating on creation of playbooks, competitive battle cards, technical guides, value messaging, demo scripts, and other content that enable our field teams to articulate our value proposition compellingly. Coordinate with Product Marketing and Competitive Intelligence to translate product differentiators and competitor insights into clear, field-ready messaging and training.
Training Delivery & Coaching: Oversee and sometimes personally deliver training sessions, workshops, and coaching programs for Sales Engineers globally. Use a variety of instructional techniques (live workshops, virtual training, webinars, role-playing, certifications, etc.) to improve skills in technical selling, discovery, solution pitching, and deal qualification. Facilitate interactive sessions (e.g. “How to Win Against [Competitor]” workshops and technical deep-dives) to sharpen the team’s competitive selling abilities. Ensure consistency in methodology and messaging in all training materials to reinforce best practices.
Onboarding & Continuous Development: Build robust onboarding curricula for new Sales Engineers that accelerate their ramp-up in both product knowledge and sales acumen. Beyond initial onboarding, implement ongoing “ever-boarding” programs – periodic refreshers, advanced skill workshops, and learning paths – to continually upskill the SE organization in response to new product releases and market changes. Partner with HR and sales enablement on global sales kickoff events and new hire bootcamps to ensure the SE perspective is included and addressed.
Metrics, Feedback & Continuous Improvement: Establish success metrics for all enablement initiatives (e.g. reduced ramp time, increased win rates, larger deal sizes, certification completion rates) and track performance against these measures. Regularly analyze Sales Engineer performance data and win/loss insights to identify skill or knowledge gaps. Use this data to refine programs – for instance, targeting specific stages of the sales cycle where technical engagement can improve outcomes. Provide continuous feedback to content developers and adjust training content/methods to improve effectiveness.
Cross Functional Influence & Leadership: Provide mentorship and direction to ensure consistent program delivery across regions. Build a network of “champions” within the SE teams (local field champions who can help roll out and reinforce enablement initiatives on the ground). Foster an environment of collaboration, knowledge-sharing, and excellence within the technical field community.
Champion Best Practices and Innovation: Stay current on the latest enablement technology, techniques, and industry best practices. Introduce innovative learning approaches (e.g. gamification, micro-learning, mobile learning platforms) to keep programs engaging and effective. Cultivate a mindset of continuous innovation and learning in the team – encouraging SEs to share field learnings, success stories, and feedback. Ultimately, serve as the champion of Sales Engineering excellence in the organization, ensuring our technical sales force remains a competitive differentiator.
What You Will Bring
We encourage you to apply if you meet most but not all the desired skills and experience listed in this job posting. We value competencies, aptitude, and a great attitude as supplement to experience.
Experience: Bachelor’s degree required (in Business, Engineering, Computer Science, or related field); MBA or advanced degree is a plus. 10+ years of experience in enterprise B2B technology sales, sales engineering, and/or sales enablement (with leadership experience in SE enablement or field readiness) is expected. Demonstrated success in a complex sales environment (e.g. cybersecurity, cloud or software) with long sales cycles and multiple stakeholders is critical.
Technical & Industry Expertise: Solid understanding of the enterprise IT/cybersecurity domain – you should grasp our product portfolio and the problems we solve for customers. Prior experience working with or enabling Sales Engineers / Solutions Consultants in a cybersecurity or similarly complex technical field is highly desirable. Familiarity with solution selling and value-based selling in a technical context is required.
Program Design & Delivery Skills: Proven ability to design and deliver effective training programs for technical sales teams. This includes curriculum design, content development (slides, exercises, videos, labs), and delivery via multiple formats (in-person, virtual, self-paced). Experience creating engaging content and managing a content library or sales enablement platform is important. Proficiency with enablement tools and learning platforms (e.g. Highspot, Seismic, MindTickle, LMS systems) and with CRM systems (e.g. Salesforce) is expected.
Leadership & Soft Skills: Exceptional communication and coaching skills – capable of inspiring and teaching veteran Sales Engineers as well as new hires. Influential leadership with the ability to build relationships and drive consensus at all organizational levels, including with senior executives. A track record as a motivational leader and change agent who has led organizational improvements or driven adoption of new processes is essential. Additionally, strong project management, analytical thinking (data-driven decision making), and problem-solving abilities are required to manage multiple programs and iterate on them for maximum impact.
Global SE Readiness Programs: Experience working in or with global teams across multiple regions; adept at culturally adapting programs for regional needs while maintaining core consistency. Willingness to accommodate meetings across time zones and to travel internationally as needed to support regional training events, major kickoffs, and team coaching sessions
Strategic GTM Change Leadership: A high-impact leader who thinks strategically and acts as a change agent, driving adoption of new processes and methodologies. Must influence stakeholders from front-line teams to executives, guiding the organization through transformation in sales approach.
What Forescout Offers You
- Competitive compensation and benefits–we cover 88% of employee and dependents’ health care premiums, 100% company paid employee life and disability insurance premiums, 401K match, generous FTO policy (U.S. only), option to purchase voluntary life, accident and critical illness insurance, employee assistance program, maternity and parental bonding leave with supplemental pay and much more
- Collaborative and innovative environment –make an impact on worldwide security while working on the hottest technology
- Leadership that supports and encourages professional growth and development
- Want a glimpse of Life @ Forescout? Check us out on Facebook and Instagram
- Learn more @ www.forescout.com
Our Mission - Continuously identify, protect, and ensure the compliance of all cyber assets across the modern organization.
Our Cultural Values
- One Team – We all work together, and we all win together.
- Cyber Obsessed – We are curious about technology, and we are innovative and passionate about solving big programs.
- Customer Driven – We listen, we learn, and we make it right.
- Relentless – We're smart, determined, and find a way. We figure stuff out.
- Collaborative, without Ego – No one succeeds alone. We strive to be the humble person that people want to work with.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Forescout does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Forescout employee or hiring manager in any form without a signed Employment Placement Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired because of the referral or through other means.
Forescout Technologies is proud to be an Equal Employment Opportunity Employer. We value and embrace diversity, equality, inclusion, and collaboration at the core of our “One Team” philosophy. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.